Category: Price Elasticity

Have you seen the new Maclean’s magazine covers where men pay more? Will they work? »

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

Still Don’t Believe That PRICES are ELASTIC? »

One of my mentors, Dan Kennedy, talks about the concept of Price Elasticity, saying that at any given time, 20% of the population will pay for a luxury version of something. Still don’t believe it? Would you pay $2145 for an IKEA inspired handbag (on the left) like this one? You can get the real […]

How to Sell 50 Cents Worth of Candy for 4 Bucks! »

So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius. Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a […]

The 3 Dollar Lemon Rind: Can YOU Charge Premium Prices? »

Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]

Make Them Beg! »

I’ve been saying this for years: business is a seduction! You’ve gotta make ’em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

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