Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]
Category: Luxury Pricing
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 5 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ’em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]
By tsufit on Nov 10, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Branding, Celebrity, Communication, Entrepreneurship, Icons, Influence, leadership, Luxury, Luxury Pricing, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Positioning, Price Elasticity, Pricing, Publicity, TV, Uncategorized, Why We Buy | Leave a comment
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. […]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Removed the links but well worth a google search!
By tsufit on May 22, 2011 in Behavioral Economics, Behavioural Economics, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Sales, Uncategorized, Why We Buy | Comments Off on Customers Don’t Buy on Price!
One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s […]
By tsufit on May 10, 2011 in book review, Book Reviews, Books, Communication, Communication Skills, Communications, Communications Skills, Influence, Luxury Pricing, Marketing, Persuasion, Presentation Skills, Presentations, Presentations Skills, Price, Price Elasticity, Prices, Pricing, Uncategorized, Why We Buy | Comments Off on Sway: A Must Read for Marketers
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees […]
By tsufit on Apr 17, 2011 in Advertising, Behavioral Economics, Behavioural Economics, Cool Stuff, Luxury, Luxury Pricing, Marketing, Personal Branding, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Sales, Uncategorized, Why We Buy | Comments Off on How Much Would You Pay for a Paper Clip?
Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a […]