By tsufit on Feb 18, 2017 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Behavioral Economics, Entrepreneurship, Fees, Humor, Humour, Influence, Marketing, Media, Persuasion, PR, Presentation Skills, Presentations, Presentations Skills, Price, Prices, Pricing, Promotion, Rant, Sales, story, Storytelling, Uncategorized | 6 Comments
Love this T-Mobile commercial!!! Humor can make a point WAY better than teaching and preaching. How can you do this in YOUR business? Great way to put your competitors in their place without creating animosity of a full frontal attack. Do YOU use humor in YOUR marketing? Tsufit is the author of the irreverent marketing […]
By tsufit on Nov 15, 2016 in Attention, Business, Cool Stuff, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | Leave a comment
So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius. Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a […]
By tsufit on Oct 9, 2016 in Branding, Business, Cause Marketing, Cool Stuff, Entrepreneurship, Influence, leadership, Marketing, Media, Movements, News, P.R., Persuasion, PR, Price, Prices, Pricing, Publicity, Publicity Stunts, Sales, Traffic Creation, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]
By tsufit on Sep 12, 2015 in Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | Leave a comment
Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 5 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ’em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Removed the links but well worth a google search!
By tsufit on May 22, 2011 in Behavioral Economics, Behavioural Economics, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Sales, Uncategorized, Why We Buy | Comments Off on Customers Don’t Buy on Price!
One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s […]