Category: Price

Still not using HUMOR in your marketing? »

Love this T-Mobile commercial!!! Humor can make a point WAY better than teaching and preaching. How can you do this in YOUR business? Great way to put your competitors in their place without creating animosity of a full frontal attack. Do YOU use humor in YOUR marketing? Tsufit is the author of the irreverent marketing […]

How to Sell 50 Cents Worth of Candy for 4 Bucks! »

So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius. Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a […]

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

The 3 Dollar Lemon Rind: Can YOU Charge Premium Prices? »

Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]

Make Them Beg! »

I’ve been saying this for years: business is a seduction! You’ve gotta make ’em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

Free Video Series on How to Get Noticed & Get Known as an Expert, Guru or Star! »

Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm.

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash player