Category: Presentation Skills

Can You SPOT the FAKE? »

Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]

How can you use SARCASM to SELL YOUR STUFF? »

Could sarcastic humor help YOU sell your stuff? Or make your point faster? Brilliant biting example in the short video commercial below. This commercial mocks competitor companies that “monitor” stuff without helping you fix it. This one is for identity theft, but it could just as easily have been a commercial for antivirus or anti-malware […]

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

Should Presidential Candidates thrust their kids into the spotlight? Was the Washington Post out of line? »

1.7 million views and counting. Cruz effectively used storytelling (and his kids) to make his point. So, was it fair game for the Washington Post cartoonist to satirize the fact that Republican Presidential Candidates, Ted Cruz, used his kids in a televised satire of Christmas stories? In the Washington Post cartoon, Cruz was portrayed as […]

9 Lessons from the Presidential Race on How to Attract Fans (& Clients) »

What marketing and branding lessons can we learn from the current Presidential Race? This is NOT discussion of politics. It’s not about who is or isn’t the best candidate. Please ADD to the 9 Lessons list below by sharing lessons you’ve observed that regular entrepreneurs and experts can apply to our own businesses. Here are […]

Are YOU Speaking Corporate Gobbletygook? »

In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless. Thanks to Mark Anthony Germanos from my LinkedIn Step Into The Spotlight! group for the head’s up on this hilarious ad! How many of […]

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash player