“People give away their very best talents for free in the hopes that they can sell a commodity. ” Dan Sullivan (as quoted by @Joe Polish) Share and Enjoy:

Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:

Found this in my freezer. What’s YOUR story? Tsufit Share and Enjoy:

One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s [...]

For entrepreneurs, it’s important to get known as a guru like these guys did.

Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a [...]

I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]

Step Out of the Shadows & Into the Spotlight! Stand Out and Get Noticed! I’ve been encouraging my followers to do this for years. And when I find others who are carrying the torch as well, I bring them to you here, ’cause they might have a secret that will help you do it faster. [...]

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My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy: