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	<title>Step Into The Spotlight! &#187; Positioning</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Can You Introduce Your Business  in Just 30 Seconds?</title>
		<link>http://tsufit.com/blog/2012/03/can-you-say-what-you-do-in-just-30-seconds/</link>
		<comments>http://tsufit.com/blog/2012/03/can-you-say-what-you-do-in-just-30-seconds/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 22:59:06 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[30 Second Networking Infomercial]]></category>
		<category><![CDATA[30 Seconds in the Spotlight!]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurial Education]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[30 second infomercials]]></category>
		<category><![CDATA[30 second networking infomercials]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6466</guid>
		<description><![CDATA[If you can&#8217;t, you&#8217;re missing out. Join me in my new 4 week group coaching program 30 Seconds in the Spotlight! www.30secondspotlight.net Starts Tuesday March 27, 2012 by teleconference so you don&#8217;t have to travel! Register now: www.30secondspotlight.net Tsufit Share and Enjoy:]]></description>
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		<item>
		<title>Movie Productions Have a Continuity Dept. Do You?</title>
		<link>http://tsufit.com/blog/2012/02/movie-productions-have-a-continuity-dept-do-you/</link>
		<comments>http://tsufit.com/blog/2012/02/movie-productions-have-a-continuity-dept-do-you/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:35:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bloopers]]></category>
		<category><![CDATA[Continuity]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Pretty Woman]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6328</guid>
		<description><![CDATA[I&#8217;m always preaching about how movie productions companies have a continuity department so that if the guy&#8217;s shirt is untucked in take 1, it stays untucked in take 2 so the two can be edited together. Well, it seems like some Continuity folk are sleeping on the job. Like on the set of Pretty Woman [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Sell an Ugly Brown Liquid Revisited</title>
		<link>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/</link>
		<comments>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 00:09:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Ugly Brown Liquid]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you really selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6133</guid>
		<description><![CDATA[In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here&#8217;s one more. Not sure how many cans it&#8217;ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Playing Your Violin in the Subway?</title>
		<link>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/</link>
		<comments>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:13:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Josha Bell]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6114</guid>
		<description><![CDATA[It&#8217;s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being &#8220;out there&#8221; isn&#8217;t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Video Series on How to Get Noticed &amp; Get Known as an Expert, Guru or Star!</title>
		<link>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/</link>
		<comments>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 19:16:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Get Known]]></category>
		<category><![CDATA[Get Noticed]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Markteing]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5979</guid>
		<description><![CDATA[Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Gaga Over Fame</title>
		<link>http://tsufit.com/blog/2011/12/gaga-over-fame/</link>
		<comments>http://tsufit.com/blog/2011/12/gaga-over-fame/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 05:59:25 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[Famous]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Muaic]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[Stefani Germanotta]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Art of Fame]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5958</guid>
		<description><![CDATA[A Master of the Art of Fame That&#8217;s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it&#8217;s hard to argue with that. She says she&#8217;s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/gaga-over-fame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Start a Movement! If Mayonnaise Can Do It&#8230;</title>
		<link>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/</link>
		<comments>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:25:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hellmann's Mayonnaise]]></category>
		<category><![CDATA[natural food movement]]></category>
		<category><![CDATA[psychology of brands]]></category>
		<category><![CDATA[Real Food Movement]]></category>
		<category><![CDATA[real movement]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5865</guid>
		<description><![CDATA[I&#8217;m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it&#8217;s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann&#8217;s Mayonnaise. They&#8217;ve started [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing: Go Narrow or Go Home!</title>
		<link>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/</link>
		<comments>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 05:00:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dean Jackson]]></category>
		<category><![CDATA[I Love Marketing Podcast]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[We Shoot Bottles]]></category>
		<category><![CDATA[We Shoot Cans]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5794</guid>
		<description><![CDATA[One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it&#8217;s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that&#8217;s not usually what will get you noticed in the [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What Are You Really Selling? Marketing Lesson from Hallmark</title>
		<link>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/</link>
		<comments>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 18:28:40 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[Hallmark Cards]]></category>
		<category><![CDATA[Hallmark Hall of Fame]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5757</guid>
		<description><![CDATA[I&#8217;m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I&#8217;m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Making an Impact? Insider Secrets Revealed!</title>
		<link>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/</link>
		<comments>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 17:53:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Michele Pariza Wacek]]></category>
		<category><![CDATA[Michele PW]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5596</guid>
		<description><![CDATA[Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I&#8217;d love to show you some as examples but don&#8217;t want to make anyone feel bad.) A business card can be the little piece of [...]]]></description>
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