By tsufit on Jun 5, 2014 in Branding, Business, Communications, Creativity, Marketing, Media, Personal Branding, Positioning, Publicity, Publicity Stunts, Sales, Social Media, story, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]
By tsufit on Dec 9, 2013 in Branding, Cool Stuff, Creativity, Customer Retention, Customer Service, internet marketing, Marketing, Media, Positioning, Publicity, Publicity Stunts, Social Media, Uncategorized, Word of Mouth Marketing | Leave a comment
So, West Jet out Oprahed Oprah recently and did a little surprise marketing. A publicity stunt some might say. Probably a lot cheaper to do this and get a viral bonanza than to cough up money for an expensive commercial. Finally some good news out of Toronto. Check it out.
By tsufit on Nov 14, 2013 in Behavioral Economics, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, Influence, Innovation, Inspiration, leadership, Motivation, Positioning, Publicity, Publicity Stunts, Start-ups, TV, Uncategorized | Leave a comment
Hi guys, Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing […]
By tsufit on Jan 12, 2013 in Books, Business, Marketing, Positioning, Presentation Skills, Presentations, Presentations Skills, Sales, Social Media, Uncategorized | Leave a comment
Here’s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around […]
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Dec 13, 2012 in Advertising, Communication, Influence, Marketing, Media, Persuasion, Positioning, Promotion, Storytelling, Uncategorized, Why We Buy, Word of Mouth Marketing | Leave a comment
Check out the fabulous marketing campaign by Altamira Financial 5 years ago.Now that’s distinct. And it “enters the conversation going on in the prospect’s mind” (Robert Collier), as it should.