In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]

Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:

A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]

I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]

One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]

I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]

Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I’d love to show you some as examples but don’t want to make anyone feel bad.) A business card can be the little piece of [...]

“People give away their very best talents for free in the hopes that they can sell a commodity. ” Dan Sullivan (as quoted by @Joe Polish) Share and Enjoy:

Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy: