Category: Positioning
By tsufit on May 11, 2009 in Advertising, Branding, Marketing, Positioning, Publicity, Uncategorized, viral marketing | Comments Off
Kinda seems lame or maybe just premature to trot out an “I-told-you-so” to the Colonel when he hasn’t even had a chance to botch it up of his own devices. The whole Oprah’s Book Chicken Club “We-can’t-keep-up-with-the- coupons” disaster has taken the focus off the main point–Kentucky Grilled Chicken is a bad idea which wouldn’t [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Apr 26, 2009 in About the Author, Authenticiy, Book Reviews, Books, Branding, Guest Bloggers, Humor, Marketing, Personal Branding, Positioning, Uncategorized, book review | Leave a comment
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…
The sad truth is that some of them [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Apr 7, 2009 in Advertising, Blogging, Branding, Commercials, Marketing, Positioning, Technology, Uncategorized | Leave a comment
After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I’ll stop now…), Al Ries, saying “Don’t Damage Your Brand for [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Apr 3, 2009 in Advertising, Branding, Marketing, Positioning, Uncategorized | Leave a comment
Didn’t Pepsi learn anything from Coca Cola’s New Coke fiasco? Well now, it’s Pepsi’s turn to cry. According to Ad Age, the sales of Tropicana, a Pepsi brand, has dropped (”plummeted”–the right word really does add drama!) by 20% after Tropicana rebranded it’s freshly squeezed orange juice and other packages. This lead to a quick [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Mar 27, 2009 in Advertising, Branding, Positioning, Publicity, Technology, Uncategorized | 8 Comments
Cheaper? Are you kidding me?
MAC came up with a branding strategy years ago and stuck with it.
Microsoft has been flailing all over the place. From Seinfeld to “I’m a PC” to this???
The recession is temporary. The damage from positioning itself as the cheap computer could be permanent.
Video: Laptop Hunters $1000 – Lauren Gets an HP [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Mar 5, 2009 in Blogging, Branding, Business Book Giveaway, Marketing, Motivation, Personal Branding, Positioning, Social Media, Success, Top Marketing Bloggers, Uncategorized, Word of Mouth Marketing, book review | 2 Comments
My copy of David Meerman Scott’s new book, World Wide Rave arrived in the mail a few days ago and I must admit, I was puzzled by the size of the envelope. Pretty skinny, nothing like, the one that carried Guy Kawasaki’s Reality Check a few weeks ago. I opened the envelope and I was [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Mar 1, 2009 in Advertising, Blogging, Corporate Life, Guest Bloggers, Marketing, Positioning, Top Marketing Bloggers, viral marketing | 10 Comments
Time for another Step Into The Spotlight! Business Book Giveaway!
David Meerman Scott, one of our 50 Top Marketing Bloggers is our Guest Blogger this week and we’ll be giving away 3 copies of his new book, World Wide Rave
which comes out March 3. All you have to do for a chance to get a [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Feb 24, 2009 in Advertising, Branding, Marketing, Positioning, Publicity, Sales, Uncategorized, Why We Buy | 2 Comments
This video is 20 minutes long, well worth it, but if you don’t have time to listen, I’ll cut to the chase below.
Price DOES matter. Not in the way you think. With everyone cutting back prices ’cause of the recession, you might want to consider doubling yours. According to author/journalist Benjamin Wallace, research shows [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
By tsufit on Jan 30, 2009 in Advertising, Branding, Contests, Cool Stuff, Humor, Innovation, Marketing, Positioning, Publicity, TV, Uncategorized | Leave a comment
The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole “new and improved” thing we’ve been fed for years and literally, turned it on it’s head.
According to Post, “Recent advances in cereal technology have allowed us to take Shreddies [...]
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.