By tsufit on Feb 7, 2016 in Advertising, Attention, Books, Branding, Comedy, Cool Stuff, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Movies, P.R., Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Traffic Creation, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]
By tsufit on Jan 31, 2016 in Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Commercials, Copywriting, Creativity, Marketing, Persuasion, Positioning, Uncategorized, Why We Buy | Leave a comment
Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]
By tsufit on Dec 12, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticiy, Branding, Business, Commercials, Communication Skills, Communications, Communications Skills, Cool Stuff, Creativity, Entrepreneurship, Fans, Influence, Innovation, Marketing, Media, P.R., Persona, Personal Branding, Positioning, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Traffic Creation, Uncategorized, Word of Mouth Marketing | Leave a comment
Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]
By tsufit on Dec 11, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Humor, Humour, Marketing, Movies, music, Persona, Personal Branding, Positioning, Presentations, Presentations Skills, Show Business, Social Media, viral marketing | Leave a comment
Check this out! What OTHER brands and companies know their audience THIS well?
By tsufit on Sep 12, 2015 in Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | Leave a comment
Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]