Category: Positioning
By tsufit on Aug 10, 2010 in Marketing, Positioning | Comments Off
How do you market your great grandfather’s ratty old cardigan?
Call it a “Boyfriend Sweater” and watch the tweeniboppers line up.
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By tsufit on Jul 30, 2010 in Branding, Breaking News, Celebrity, Comedy, Humor, Humour, Media, Personal Branding, Positioning, Publicity, Reality TV, TV, Uncategorized, music | Leave a comment
Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur.
It’s not because she’s not in the music biz. It’s not because she didn’t like saying hurtful things to contestants or because of her heavy work schedule although I’m sure [...]
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By tsufit on Jul 28, 2010 in Books, Branding, Celebrity, Entrepreneurship, Fans, Marketing, Personal Branding, Positioning, Social Media, Success, Uncategorized, Word of Mouth Marketing, music, viral marketing | Leave a comment
So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press).
The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]
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By tsufit on Jul 26, 2010 in Comedy, Communication Skills, Contests, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Personal Branding, Positioning, Presentations Skills, Public Speaking, Reality TV, TV, Uncategorized | Leave a comment
So I’m watching last comic standing tonight. Nobody is all that funny. What ever happened to Paul Foot? But I did notice something. That it’s more important to have an interesting colorful persona than to have “good jokes”. Several of the comedians were funny on paper. One even got the compliment that if the show [...]
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By tsufit on Jul 24, 2010 in Branding, Marketing, Positioning, Uncategorized, Why We Buy | Leave a comment
I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling.
But many business don’t. [...]
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By tsufit on Jul 23, 2010 in Innovation, Inspiration, Marketing, Positioning, Uncategorized | Leave a comment
$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If [...]
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By tsufit on Mar 14, 2010 in Advertising, Blogging, Branding, Marketing, Positioning, Success, Uncategorized | Leave a comment
Dan Heath, co-author of Made to Stick, on getting noticed in a noisy marketplace. Check out his blog at Fast Company.
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By tsufit on Mar 7, 2010 in Advertising, Positioning, Uncategorized | Leave a comment
Confidence Sells!
Thanks for the heads up Daily Flux.
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By tsufit on Feb 9, 2010 in Authenticiy, Branding, Celebrity, Communication, Contests, Entrepreneurship, Marketing, Media, Personal Branding, Positioning, Publicity, Reality TV, TV, Uncategorized | Comments Off
Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]
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By tsufit on Jan 25, 2010 in Book Giveaway, Books, Business Book Giveaway, Celebrity, Entrepreneurship, Marketing, Media, Personal Branding, Positioning, Publicity, Publicity Stunts, Success, TV, Uncategorized | 182 Comments
Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman’s Pow! Right Between the Eyes, David Meerman Scott’s World Wide Rave, Andy Beal’s Radically Transparent and Drew McLellan’s 99.3 Random Acts of Marketing
This week, we have another exciting Step Into [...]
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