Category: Positioning
By tsufit on Jan 12, 2013 in Books, Business, Marketing, Positioning, Presentation Skills, Presentations, Presentations Skills, Sales, Social Media, Uncategorized | Leave a comment
Here’s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around [...]
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Dec 13, 2012 in Advertising, Communication, Influence, Marketing, Media, Persuasion, Positioning, Promotion, Storytelling, Uncategorized, Why We Buy, Word of Mouth Marketing | Leave a comment
Check out the fabulous marketing campaign by Altamira Financial 5 years ago.Now that’s distinct. And it “enters the conversation going on in the prospect’s mind” (Robert Collier), as it should.
By tsufit on Dec 13, 2012 in Advertising, Branding, Marketing, Media, Persuasion, Positioning, Publicity, Uncategorized, Visibility, Why We Buy | Leave a comment
I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.
By tsufit on Nov 28, 2012 in Marketing, Personal Branding, Positioning | Leave a comment
Want to position yourself and get known as an expert in 2013? Want to get your name out there? There are 16 Stupid Things entrepreneurs do that stop them from getting their names out there as experts gurus or stars. I’ll be revealing The 16 Stupid Things in a free audio. Listen for a limited [...]
By tsufit on Nov 10, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Branding, Celebrity, Communication, Entrepreneurship, Icons, Influence, leadership, Luxury, Luxury Pricing, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Positioning, Price Elasticity, Pricing, Publicity, TV, Uncategorized, Why We Buy | Leave a comment
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. [...]
