I’m a fan of David Meerman Scott. (And it’s not only because of his glowing endorsement of Step Into The Spotlight!) His book, The New Rules of Marketing & P.R., is a wake-up call to people like me and McCain and others who are woefully behind the times in the technology department. I remember refusing [...]

A hockey mom. A war hero. A devoted dad. And a–what? All business is show business and politics is no exception. And you can’t step onto the stage without knowing what part you’re gonna play. In showbiz, it’s casting. In business, it’s positioning. The danger of not positioning yourself clearly enough is that you open [...]

Perhaps we should let Randy, Paula and Simon decide the outcome of the US presidential election. Almost a year ago, I wrote an article called The Casting of an American President, all about how ALL business really is show business, especially politics. Little did I know at the time how Vegas the Hillary vs. Obama [...]