Category: Politics

Should you ever MOCK yourself the way Sean Spicer did at the Emmys last night? »

Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a podium and hilariously mimicked his Crowd Size rant that caused all the controversy after the Jan 20th inauguration. On […]

Will THIS Provocative Heineken Commercial SELL Beer? »

Will this provocative long form commercial sell beer or just win advertising awards? 6.5 million people have seen it on YouTube alone. But will it make them reach for a Heineken? What do you think? Tsufit Author, Step Into The Spotlight! : A Guide to Getting Noticed P.S. Grab my 11 free Spotlight Secrets series […]

Should Brands Get POLITICAL? »

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl? The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election. It appears to be directly taking on Trump’s recent […]

Is topical Scotties ad or Bud Light commercial better at hooking into Presidential Election? »

Is this topical Scotties ad effective? Yes or no? WHY? Is the recent Bud Light Party commercial (see below) a more effective tie-in with the election?

Was Hillary’s Teleprompter “SIGH” Deliberate or Dumb? »

It’s all over the Internet. Hillary reads the stage directions right off the teleprompter. HUGE contrast with her opponent, the spontaneous I-say-whatever-pop-into-my-head Trump who was all over this tweeting his delight. So, here’s the question. Is there any possibility that verbalizing the “SIGH” was deliberate? A rhetorical device? Or is she on autopilot at this […]

Is this Mock TRUMP Advertisement in BAD TASTE or BRILLIANT? »

So, it was only a matter of time before companies started piggybacking on the media frenzy the Trump train has created. Air Canada did it with a series of spots about people wanting to move to Canada. And now a camera company 360 fly is mocking Trump while promoting it’s super duper little camera. So […]

Listen to my friend David Meerman Scott discuss Presidential Race Marketing with Tony Robbins »

Ever since I was in university, I have loved watching the presidential election coverage but never has it been more fascinating for students and teachers of marketing than this 2016 election cycle. David Meerman Scott, author of World Wide Rave and a zillion other great marketing books, explains how Selfie Ninja Clinton invests 7.2 seconds […]

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