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	<title>Step Into The Spotlight! &#187; Persuasion</title>
	<atom:link href="http://tsufit.com/blog/category/persuasion/feed/" rel="self" type="application/rss+xml" />
	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
	<lastBuildDate>Fri, 18 May 2012 16:35:22 +0000</lastBuildDate>
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		<title>All About Influence!</title>
		<link>http://tsufit.com/blog/2012/05/all-about-influence/</link>
		<comments>http://tsufit.com/blog/2012/05/all-about-influence/#comments</comments>
		<pubDate>Thu, 17 May 2012 16:24:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6640</guid>
		<description><![CDATA[Do you think we trust people based on how they look? You better believe it! Listen to this&#8230; But what can you do to influence your prospects regardless of how you look? Write a book and get known as an expert. Join me for my one time only 8 Week LIVE (by teleconference) small group [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Best Business Books</title>
		<link>http://tsufit.com/blog/2011/12/the-best-business-books/</link>
		<comments>http://tsufit.com/blog/2011/12/the-best-business-books/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 15:24:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Best Business Books]]></category>
		<category><![CDATA[Business Book Reader]]></category>
		<category><![CDATA[Cialdini]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Eric Hoffer]]></category>
		<category><![CDATA[Paul Nazareth]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The True Believer]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Yes]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6054</guid>
		<description><![CDATA[I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a &#8220;business book&#8221;, a scary but insightful treatise on the nature of fanaticism and the creation &#038; life cycle of mass movements. [Thanks for the heads up Dan [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Persuasion</title>
		<link>http://tsufit.com/blog/2011/11/the-power-of-persuasion/</link>
		<comments>http://tsufit.com/blog/2011/11/the-power-of-persuasion/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 02:36:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Daisy Commercial 1964]]></category>
		<category><![CDATA[Election Commercials]]></category>
		<category><![CDATA[Famous Commercials]]></category>
		<category><![CDATA[Famous TV Commercials]]></category>
		<category><![CDATA[Goldwater]]></category>
		<category><![CDATA[Johnson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politicians]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5947</guid>
		<description><![CDATA[This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Start a Movement! If Mayonnaise Can Do It&#8230;</title>
		<link>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/</link>
		<comments>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:25:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hellmann's Mayonnaise]]></category>
		<category><![CDATA[natural food movement]]></category>
		<category><![CDATA[psychology of brands]]></category>
		<category><![CDATA[Real Food Movement]]></category>
		<category><![CDATA[real movement]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5865</guid>
		<description><![CDATA[I&#8217;m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it&#8217;s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann&#8217;s Mayonnaise. They&#8217;ve started [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Making an Impact? Insider Secrets Revealed!</title>
		<link>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/</link>
		<comments>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 17:53:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Michele Pariza Wacek]]></category>
		<category><![CDATA[Michele PW]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5596</guid>
		<description><![CDATA[Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I&#8217;d love to show you some as examples but don&#8217;t want to make anyone feel bad.) A business card can be the little piece of [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Mommy is a Coach</title>
		<link>http://tsufit.com/blog/2011/05/my-mommy-is-a-coach/</link>
		<comments>http://tsufit.com/blog/2011/05/my-mommy-is-a-coach/#comments</comments>
		<pubDate>Sat, 21 May 2011 15:44:30 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coach]]></category>
		<category><![CDATA[Coaches]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coachs]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Milana]]></category>
		<category><![CDATA[Milana Leshinsky]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5357</guid>
		<description><![CDATA[Milana Leshinsky is brilliant. A former music teacher who came to America and then became a web designer, Milana is an influential guide to the coaching profession. And she knows her market. Her &#8220;My Mommy is a Coach&#8221; spot is adorable and will certainly hit the mark with her flock of primarily female coaches. I&#8217;m [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/05/my-mommy-is-a-coach/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sway: A Must Read for Marketers</title>
		<link>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/</link>
		<comments>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:46:22 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[miscommunication]]></category>
		<category><![CDATA[Ori Brafman]]></category>
		<category><![CDATA[Rom Brafman]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Sway]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5261</guid>
		<description><![CDATA[A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sell the Situation Not the Stuff</title>
		<link>http://tsufit.com/blog/2011/02/sell-the-situation-not-the-stuff/</link>
		<comments>http://tsufit.com/blog/2011/02/sell-the-situation-not-the-stuff/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 03:50:52 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Ken Giddens]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Situational Selling]]></category>
		<category><![CDATA[System Seminar]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4453</guid>
		<description><![CDATA[Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/02/sell-the-situation-not-the-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Persuasion</title>
		<link>http://tsufit.com/blog/2011/01/persuasion/</link>
		<comments>http://tsufit.com/blog/2011/01/persuasion/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 01:02:06 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Robert Cialdini]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4243</guid>
		<description><![CDATA[Robert Cialdini, Author of Influence: Science and Practice says that giving a reason, any reason, for your request, adds weight to the request, ie makes it more likely that your request will be granted. &#8220;May I please borrow your moped because I have blue hair?&#8221;, would be more likely to generate a positive response than [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/01/persuasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Raise Your Price!</title>
		<link>http://tsufit.com/blog/2010/10/raise-your-price/</link>
		<comments>http://tsufit.com/blog/2010/10/raise-your-price/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 00:00:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Raise Your Fees]]></category>
		<category><![CDATA[Raise Your Price]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3492</guid>
		<description><![CDATA[One of the quickest ways to raise your status in the marketplace is to raise your price. Don&#8217;t believe me? Listen to this! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/10/raise-your-price/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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