Category: Persuasion
By tsufit on Jan 22, 2010 in Coaching, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Influence, Marketing, Personal Branding, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Rant, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Toastmasters, Uncategorized, story | 5 Comments
Warning: This is a rant!
PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]
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By tsufit on Jan 18, 2010 in About the Author, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy, book review | 8 Comments
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]
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By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, Storytelling, Uncategorized, Why We Buy, story | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
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By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance.
Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
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By tsufit on Dec 6, 2009 in Advertising, Communication, Communications, Influence, Marketing, Media, Persuasion, Publicity, Uncategorized | Comments Off
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By tsufit on Nov 16, 2009 in Behavioral Economics, Behavioural Economics, Branding, Creativity, Marketing, Persuasion, Positioning, Sales, Storytelling, Success, Uncategorized, Why We Buy | Comments Off
Forget trying to guess what people want. Forget trying to ask people what they want. They don’t know!
But we do know this, according to Gladwell and his buddy Dr. Howard Moskovitz. There is no universal answer. There is no perfect spaghetti sauce. There is no perfect Pepsi. There is no perfect pickle. Only Perfect Pepsis. [...]
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