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	<title>Step Into The Spotlight! &#187; Personal Branding</title>
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	<description>A Guide to Getting Noticed</description>
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		<title>3 Words to Describe Your Brand</title>
		<link>http://tsufit.com/blog/2012/02/3-words-to-describe-your-brand/</link>
		<comments>http://tsufit.com/blog/2012/02/3-words-to-describe-your-brand/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:26:54 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Carolyn Herfurth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tagline]]></category>
		<category><![CDATA[The BizTruth]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6256</guid>
		<description><![CDATA[Funny &#8217;cause I&#8217;d been thinking of this recently, some of the words people have used to describe me over the years. My favorites are refreshing, irreverent &#038; real. Came across this video below. Good challenge. Ask your clients, colleagues or check out reviews of your work. What are your 3 words? Share and Enjoy:]]></description>
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		<title>Steve Jobs Action Figure?</title>
		<link>http://tsufit.com/blog/2012/01/steve-jobs-action-figure/</link>
		<comments>http://tsufit.com/blog/2012/01/steve-jobs-action-figure/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 16:45:07 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Icons]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Action Figure]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Icon]]></category>
		<category><![CDATA[idol]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6213</guid>
		<description><![CDATA[I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it&#8217;s mind due, according the the Silicon Valley Mercury News, to pressure from the family &#038; from Apple. &#8220;Though [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Playing Your Violin in the Subway?</title>
		<link>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/</link>
		<comments>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:13:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Josha Bell]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6114</guid>
		<description><![CDATA[It&#8217;s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being &#8220;out there&#8221; isn&#8217;t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Free Video Series on How to Get Noticed &amp; Get Known as an Expert, Guru or Star!</title>
		<link>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/</link>
		<comments>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 19:16:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Get Known]]></category>
		<category><![CDATA[Get Noticed]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Markteing]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5979</guid>
		<description><![CDATA[Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Gaga Over Fame</title>
		<link>http://tsufit.com/blog/2011/12/gaga-over-fame/</link>
		<comments>http://tsufit.com/blog/2011/12/gaga-over-fame/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 05:59:25 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[Famous]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Muaic]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[Stefani Germanotta]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Art of Fame]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5958</guid>
		<description><![CDATA[A Master of the Art of Fame That&#8217;s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it&#8217;s hard to argue with that. She says she&#8217;s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Than Just the Playboy&#8211;Behind the Hugh Hefner Brand</title>
		<link>http://tsufit.com/blog/2011/08/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/</link>
		<comments>http://tsufit.com/blog/2011/08/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 04:16:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Hugh Hefner]]></category>
		<category><![CDATA[Playboy]]></category>
		<category><![CDATA[Playboy Philosophy]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/</guid>
		<description><![CDATA[You gotta see this documentary by Brigitte Berman about former children&#8217;s magazine employee, Hugh Hefner. Hef and the Playboy brand he created are great examples of branding but branding by nature can appear one dimensional and almost a caricature&#8211;Have you seen the &#8220;man about town&#8221; in Down With Love?) This guy is anything but one [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Making an Impact? Insider Secrets Revealed!</title>
		<link>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/</link>
		<comments>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 17:53:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Michele Pariza Wacek]]></category>
		<category><![CDATA[Michele PW]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5596</guid>
		<description><![CDATA[Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I&#8217;d love to show you some as examples but don&#8217;t want to make anyone feel bad.) A business card can be the little piece of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Want to Step Into The Spotlight? Stop Being a Commodity!</title>
		<link>http://tsufit.com/blog/2011/08/want-to-step-into-the-spotlight-stop-being-a-commodity/</link>
		<comments>http://tsufit.com/blog/2011/08/want-to-step-into-the-spotlight-stop-being-a-commodity/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 17:08:11 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Commodity]]></category>
		<category><![CDATA[Dan Sullivan]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/want-to-step-into-the-spotlight-stop-being-a-commodity/</guid>
		<description><![CDATA[&#8220;People give away their very best talents for free in the hopes that they can sell a commodity. &#8221; Dan Sullivan (as quoted by @Joe Polish) Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/want-to-step-into-the-spotlight-stop-being-a-commodity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How Much Would You Pay for a Paper Clip?</title>
		<link>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/</link>
		<comments>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 17:06:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Raising Your Fee]]></category>
		<category><![CDATA[Raising Your Price]]></category>
		<category><![CDATA[Silver Paper Clip]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5067</guid>
		<description><![CDATA[Afraid to Raise Your Prices? Don&#8217;t Be! Every time I think, &#8220;Now I&#8217;ve seen everything!&#8221;, I see something else that confirms what I&#8217;ve been preaching to my Spotlight Circle clients, that confirms what I&#8217;ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, &#8220;There&#8217;s a [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Celebrity Tap Water</title>
		<link>http://tsufit.com/blog/2011/04/celebrity-tap-water/</link>
		<comments>http://tsufit.com/blog/2011/04/celebrity-tap-water/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 15:26:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Celebrity Factor]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Celebrity Tap Water]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4929</guid>
		<description><![CDATA[I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we&#8217;re so used to hearing, while it unashamedly taps (if you&#8217;ll excuse the expression) into the celebrity factor [...]]]></description>
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