Category: Personal Branding

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Is size FAT a brilliant marketing move or PR disaster? »

Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]

It’s not just WHAT you say. It’s HOW you say it! »

Entrepreneurs spend a lot of time perfecting their pitch, crafting what they want to say. But it’s not just WHAT you say, but HOW you say it that matter! He’s only just scratched the surface here and many of the rock ones sound the same. Notice how a few have really distinct brands, but not […]

What do you say when you only get 30 seconds in the spotlight? »

Join me for a free teleseminar this Thrusday Nov 7, 2013 at 1pm EST. Register free at www.30SecondMistakes.com Invite your friend who hates networking events ’cause he never knows what to say! www.30secondmistakes.com See you there! Tsufit

Make Them Beg! »

I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]

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