Category: Personal Branding

Jimmy Fallon plays Donald Trump: Will Trump’s Performance Help or Hurt Him? »

Will this skit with Jimmy Fallon playing Trump help or hurt The Donald in his bid for the Republican spot on the ballot? 1.7 million views in just one day and counting. He knows how to stay in front of his audience. But will the gentle mocking help or hurt him? [Thanks for sending me […]

Can you INFLUENCE your BRAND? »

It’s true that your branding is in the eye of the beholder, i.e. the position you occupy in the mind of your audience is your brand. But that’s not to say there’s nothing you can do to influence it! People have made their minds up about this guy before he even opens up his mouth! […]

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Is size FAT a brilliant marketing move or PR disaster? »

Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]

It’s not just WHAT you say. It’s HOW you say it! »

Entrepreneurs spend a lot of time perfecting their pitch, crafting what they want to say. But it’s not just WHAT you say, but HOW you say it that matter! He’s only just scratched the surface here and many of the rock ones sound the same. Notice how a few have really distinct brands, but not […]

What do you say when you only get 30 seconds in the spotlight? »

Join me for a free teleseminar this Thrusday Nov 7, 2013 at 1pm EST. Register free at Invite your friend who hates networking events ’cause he never knows what to say! See you there! Tsufit

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