Category: Personal Branding

What do APPLE & Donald TRUMP Have in Common? »

Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]

Does SNL Clip Expose Hillary’s BRAND ENVY? »

Love them or hate them, both Donald Trump and Bernie Sanders have distinct brands in the marketplace. A distinct personal brand is key for entrepreneurs, experts and politicians, no? Enjoy this short laugh out loud clip from Saturday Night Live last week. Would this make an effective attack ad for Bernie Sanders against Hillary Clinton? […]

Which of these 2 guys has the STRONGER BRAND? »

The point of the 30 second commercial below is to encourage consumers to make sure that they are not FOOLED by professional appearances. And it’s a good point and a brilliant commercial. The intended audience of this commercial is the public. Buyer beware. Don’t judge a book by it’s cover. Again, good point. But what […]

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

Do YOU Have What It Takes? »

Enough already! So many reality shows, so many people trying to step into the spotlight, not with talent or brains or skill, but with what they hope is “IT”. We even see it in the Presidential Campaign where celebrity seems to be paying off big time. Jimmy Kimmel has come up with a biting commentary […]

Is this Advertisement Entertaining or Vicious? »

I LOVE this song and started dancing in my chair while listening to this ad which made its way into the news on CNN. So the question is what do YOU think of this advertisement? It’s clearly intended to knock out one of the 6 Republican candidates, Marco Rubio (“Young Marco” is what he’s called […]

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

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