Category: Personal Branding

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

9 Lessons from the Presidential Race on How to Attract Fans (& Clients) »

What marketing and branding lessons can we learn from the current Presidential Race? This is NOT discussion of politics. It’s not about who is or isn’t the best candidate. Please ADD to the 9 Lessons list below by sharing lessons you’ve observed that regular entrepreneurs and experts can apply to our own businesses. Here are […]

LEADER or FOLLOWER? Which DOOR Would YOU Choose? »

Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]

Do you know your AUDIENCE as well as Virgin America does? »

Check this out! What OTHER brands and companies know their audience THIS well?

Jimmy Fallon plays Donald Trump: Will Trump’s Performance Help or Hurt Him? »

Will this skit with Jimmy Fallon playing Trump help or hurt The Donald in his bid for the Republican spot on the ballot? 1.7 million views in just one day and counting. He knows how to stay in front of his audience. But will the gentle mocking help or hurt him? [Thanks for sending me […]

Can you INFLUENCE your BRAND? »

It’s true that your branding is in the eye of the beholder, i.e. the position you occupy in the mind of your audience is your brand. But that’s not to say there’s nothing you can do to influence it! People have made their minds up about this guy before he even opens up his mouth! […]

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

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