Category: Persona
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to [...]
By tsufit on Dec 23, 2012 in Authenticity, Authors, book review, Book Reviews, Books, Branding, Business, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, experts, Icons, Influence, Innovation, Inspiration, leadership, Motivation, music, Networking, P.R., Persona, Personal Branding, Promotion, Publicity, Sales, Show Business, Storytelling, Success, Uncategorized | Leave a comment
In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]
By tsufit on Nov 10, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Branding, Celebrity, Communication, Entrepreneurship, Icons, Influence, leadership, Luxury, Luxury Pricing, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Positioning, Price Elasticity, Pricing, Publicity, TV, Uncategorized, Why We Buy | Leave a comment
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. [...]
By tsufit on Nov 7, 2012 in Authenticiy, Breaking News, Celebrity, Communication, Icons, Influence, Movements, P.R., Persona, Personal Branding, Politics, Publicity, Publicity Stunts, Rant, Reality TV, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some [...]
By tsufit on Jul 3, 2012 in Branding, Marketing, Media, P.R., Persona, Personal Branding, Promotion, Publicity, Uncategorized, Visibility | Leave a comment
I love finding Spotlight Sisters (and brothers), innovative people who help entrepreneurs & professionals step into the spotlight, big time. Today, I’d like to introduce you to Marla Dennis who spent over 20 years as an entertainment publicist and talent manager. Marla, a former image maker in Hollywood, now teaches folks how to embrace their [...]