Category: P.R.

How do you shake old branding that is working AGAINST you? Will this work for Philip Morris? »

Philip Morris sells cigarettes. That’s what they do. They brought us The Marlboro Man, the guy every woman swooned over and every man wanted to be. That was then. This is now. Philip Morris wants to give up smoking. Philip Morris wants to shake off the whole cigarette thing altogether. That’s what they said in […]

Is Pizza Hut NUTS? Or do we really all need to order pizza by pressing a button on our shoes? »

So, this is real. Pizza Hut has launched a pair of running shoes, yup, what our parents used to call “sneakers” that allows you to order a pizza from the comfort of your–shoes! You don’t gotta go no place, you don’t gotta do nothing, just press a button on your shoes (once you tie in […]

Sweet Jesus! Was Oscar Wilde right about publicity? »

So, I’m walking down Bloor Street in Toronto headed to one of my favorite vegetarian restaurants when I see an ice cream parlour called–what? Sweet Jesus. What’s that got to do with ice cream? Didn’t give it much thought till I saw a post by Jeremy Miller, author of Sticky Branding on LI saying there […]

Do you ever worry that if you share all your marketing secrets with the world, they won’t work any more? »

Stu Heinecke, author of How to Get a Meeting with Anyone and host of the new podcast of the same name, got me to spill the beans on something I don’t think I’ve ever shared in a podcast before, something I have done to create a bit of celebrity at conferences. You can hear what […]

Is bread make of out CRICKETS just a publicity play? »

Would you bake CRICKETS into bread in order to stand out? Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line. That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free […]

Would you handle a PR crisis as well as KFC did? »

So, KFC, formerly Kentucky Fried Chicken, sells chicken. But you can’t fry what you don’t have. Sounds far fetched, I know, but KFC ran out of chicken. Customers? Not happy. What’s a Colonel to do? So, they took their initials, KFC, rearranged the order and put out this provocative ad. Along with an apology. Did […]

Have you seen the new Maclean’s magazine covers where men pay more? Will they work? »

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

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