Category: P.R.

Should you ever MOCK yourself the way Sean Spicer did at the Emmys last night? »

Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a podium and hilariously mimicked his Crowd Size rant that caused all the controversy after the Jan 20th inauguration. On […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

So, will the Jenner commercial ultimately HELP or HURT Pepsi? »

We’ve all seen it. Old news. Recently, saw an article with headline “Not everyone hated it”. So questions: 1) Did YOU hate it? 2) Will it hurt or help Pepsi. (After all, Oscar Wilde and all that. We’re talking about Pepsi.) Tsufit Author, Step Into The Spotlight! www.SpotlightSecrets.com

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Should Brands Get POLITICAL? »

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl? The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election. It appears to be directly taking on Trump’s recent […]

Ty Burrell Skewers Perfume Commercials in the Gain Laundry Detergent Spot »

Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana. Brilliant, no? Have you seen […]

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