Category: Networking

Speak Your Way to Stardom »

There’s no doubt that speaking in public is one of the fastest ways to step into the spotlight as an expert or guru. But how do you get stage time when you’re just starting out? I started with 30 second infomercials at Chambers of Commerce and Boards of Trade and treating each of those as [...]

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You Talk Too Much! »

Open Message to Entrepreneurs and Assorted Other Business Types: When someone asks you what you do, answer in 10 seconds and then shut up! Share and Enjoy:

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Why You Need a Cast of Supporting Characters »

Competitors or Colleagues? It’s all up to you. Frank Kern explains. Share and Enjoy:

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Guest Post: Jeff Beals Says Turn Socializing Into Networking »

One of the perks of being an author is that you get to become friends with other authors in your industry. I’m been blessed to make friends with plenty o’ marketing types and Jeff Beals is one of the nicest guys in the biz. Make sure you check back here at www.spotlightblog.com in a few [...]

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How To Introduce Yourself If You Wear Many Hats »

One of my readers sent me this video (thanks Gail) ’cause she knew that the 30 Second Blah, Blah, Blah is my specialty. Posting Danny Brown’s answer to one of his reader’s questions: “How To Introduce Yourself If You Wear Many Hats?” to see what you think. Is the guy right? Yes, it makes sense [...]

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Replay of Tsufit’s Spotlight Blueprint Teleseminar »

So, you missed the live call–lots of excitement on the line, when I revealed my new Spotlight Blueprint on Tues night. It was basically my whole 288 page Step Into The Spotlight! book on one piece of paper, exactly what to do, step by step, to get known as an expert or guru. Had tons [...]

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A Shocking Confession »

At least it was shocking to me when it dawned on me tonight while folding warm-from-the dryer laundry. I’m not sure I want to “step into the spotlight”. Shocking for the author of a book called Step Into The Spotlight! I don’t always feel like being in the spotlight. I love my privacy. I love [...]

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TSUFIT releases new Spotlight Blueprint for Entrepreneurs on Dec 7, 2010 »

TSUFIT releases new Spotlight Blueprint on Dec 7, 2010. Register at www.spotlightblueprint.com This FREE call is for Entrepreneurs, Authors, Speakers, Consultants, Business Owners, CEOs and Coaches who want to walk away on Dec 7 with a concrete plan for how to get known in 2011. The call is free and you’ll get details when you [...]

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The Twitter Lie! »

I’ll follow you; You follow me We’re a happy family With a great big hug and a kiss from me to you Won’t you say you’ll follow me too? Isn’t that a Barney song? It’s a big fat lie. Your “trade ya” followers aren’t really following you. Yeah, they’re “following” you technically so they can [...]

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David Meerman Scott Steps Into The Spotlight! With Guest Post »

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

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