By tsufit on Mar 12, 2011 in Cause Marketing, Celebrity, leadership, Media, Movies, Politics, Publicity, Uncategorized | Comments Off
Not just a pretty face, George Clooney, is leveraging his celebrity by luring the spotlight to places it might not otherwise go. In theatre, a spotlight is often called a Follow Spot, ’cause that’s what it does; it follows the lead character around. George Clooney is using his celebrity to attract the media to follow [...]
By tsufit on Nov 28, 2010 in Advertising, Movies, P.R., Publicity, Uncategorized | Comments Off
One of the easiest kinds of publicity to get is Piggyback Publicity. I thought of one of my customers, Sharon, the other day when I saw a commercial for the new Disney movie, Tangled, based on the kids’ fairy tale, Rapunzel. The movie features yards and yards of long blonde hair. Sharon runs a beauty [...]
By tsufit on Jan 18, 2010 in Breaking News, Celebrity, Media, Movies, Politics, Positioning, Public Speaking, Publicity, TV, Uncategorized | Comments Off
How often does it happen? A guy wins a Golden Globe for best actor in a movie and thanks his stand-in, a guy named Lloyd. The guy deserves the thank-you as much as all the pretty actors; Bridges said that Lloyd has been his stand-in in over 60 films. But how often does it happen? [...]
