Category: Movements

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

Should Hillary Clinton pick Mark Cuban as her potential VP? »

In a reality TV era, does a conventional candidate like Hillary Clinton stand a chance? Yeah she’s a woman & we’ve never had one of those as President of the United States of America but there seems to be more energy and momentum around each of her 2 opponents (one Democratic and one Republican) than […]

How Can YOU Attract FREE Publicity Like Ben & Jerry’s Did? »

If ice cream can do it, if a lowly carton of frozen cream can get international free publicity on a top rated talk TV show like The View, how hard can it be? Ben & Jerry’s calls it, the new ice cream flavor, Bernie’s Yearning. FOX News calls it “A Taste of Socialism”. According to […]

How to Start a Movement »

Derek Sivers, founder of CD Baby, shares the behind the scenes footage of how a movement begins. Whom does Sivers name as the real leader here? Watch the 3 minute video to find out.

Should Presidential Candidates thrust their kids into the spotlight? Was the Washington Post out of line? »

1.7 million views and counting. Cruz effectively used storytelling (and his kids) to make his point. So, was it fair game for the Washington Post cartoonist to satirize the fact that Republican Presidential Candidates, Ted Cruz, used his kids in a televised satire of Christmas stories? In the Washington Post cartoon, Cruz was portrayed as […]

How can you get ATTENTION for your cause? [Great Example from Peru.] »

You have a cause, an idea, a movement. How do you get attention for it? Preaching and finger wagging can only go so far in a noisy world where no one wants to be preached at. Here’s a great example from Peru of how to break through the clutter. 8 million views and counting. Produced […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash player