In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]

I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a “business book”, a scary but insightful treatise on the nature of fanaticism and the creation & life cycle of mass movements. [Thanks for the heads up Dan [...]

We have a tradition at Step Into The Spotlight! of inviting guest bloggers to share their wisdom with you. I’m delighted to introduce you to Tad Hargrave of Marketing for Hippies who will be gracing this blog with his insights from time to time. Today’s post is about realizing what our market really wants. Take [...]

The King of Madison Avenue speaks about direct response marketing & advertising. Thanks for the heads up Joe Polish Share and Enjoy:

Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:

A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]

Check out recent interview in Phoenix, AZ. Love these guys, Tango and Kirch! Share and Enjoy:

I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]

Want to get seen & get heard in the media? Saw this wonderful post by Susan Harrow on Felicia Slattery’s blog (lots of great stuff on Felicia’s blog!) and asked Susan for permission to reprint it here for you. So, drum roll please… Today, we have author & top media coach Susan Harrow as a [...]