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	<title>Step Into The Spotlight! &#187; Marketing</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Grass Roots Entrepreneurship</title>
		<link>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/</link>
		<comments>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:19:02 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[1 800 Got Junk?]]></category>
		<category><![CDATA[Brian Scudamore]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[grass roots entrepreneur]]></category>
		<category><![CDATA[Poop Patrol]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6279</guid>
		<description><![CDATA[Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there&#8217;s a business who gets it. Simple offering. Here&#8217;s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog&#8217;s poop. From your stoop. [OK, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Steve Jobs Action Figure?</title>
		<link>http://tsufit.com/blog/2012/01/steve-jobs-action-figure/</link>
		<comments>http://tsufit.com/blog/2012/01/steve-jobs-action-figure/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 16:45:07 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Icons]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Action Figure]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Icon]]></category>
		<category><![CDATA[idol]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6213</guid>
		<description><![CDATA[I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it&#8217;s mind due, according the the Silicon Valley Mercury News, to pressure from the family &#038; from Apple. &#8220;Though [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Retro Style Ads for Social Media</title>
		<link>http://tsufit.com/blog/2012/01/retro-style-ads-for-social-media/</link>
		<comments>http://tsufit.com/blog/2012/01/retro-style-ads-for-social-media/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 04:48:05 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6188</guid>
		<description><![CDATA[I was hunting for some retro TV images for a product I&#8217;m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Sell an Ugly Brown Liquid Revisited</title>
		<link>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/</link>
		<comments>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 00:09:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Ugly Brown Liquid]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you really selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6133</guid>
		<description><![CDATA[In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here&#8217;s one more. Not sure how many cans it&#8217;ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Playing Your Violin in the Subway?</title>
		<link>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/</link>
		<comments>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:13:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Josha Bell]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6114</guid>
		<description><![CDATA[It&#8217;s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being &#8220;out there&#8221; isn&#8217;t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Best Business Books</title>
		<link>http://tsufit.com/blog/2011/12/the-best-business-books/</link>
		<comments>http://tsufit.com/blog/2011/12/the-best-business-books/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 15:24:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Best Business Books]]></category>
		<category><![CDATA[Business Book Reader]]></category>
		<category><![CDATA[Cialdini]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Eric Hoffer]]></category>
		<category><![CDATA[Paul Nazareth]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The True Believer]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Yes]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6054</guid>
		<description><![CDATA[I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a &#8220;business book&#8221;, a scary but insightful treatise on the nature of fanaticism and the creation &#038; life cycle of mass movements. [Thanks for the heads up Dan [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/the-best-business-books/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Guest Blogger Tad Hargrave Steps Into The Spotlight!</title>
		<link>http://tsufit.com/blog/2011/12/guest-blogger-tad-hargrave-steps-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/2011/12/guest-blogger-tad-hargrave-steps-into-the-spotlight/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 17:08:58 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marketing for Hippies]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tad Hargrave]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What Do Clients Really Want?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6028</guid>
		<description><![CDATA[We have a tradition at Step Into The Spotlight! of inviting guest bloggers to share their wisdom with you. I&#8217;m delighted to introduce you to Tad Hargrave of Marketing for Hippies who will be gracing this blog with his insights from time to time. Today&#8217;s post is about realizing what our market really wants. Take [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/guest-blogger-tad-hargrave-steps-into-the-spotlight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>David Ogilvy on Direct Response Marketing vs. General Advertising</title>
		<link>http://tsufit.com/blog/2011/12/david-ogilvy-on-marketing/</link>
		<comments>http://tsufit.com/blog/2011/12/david-ogilvy-on-marketing/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 04:43:51 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising agencies]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6021</guid>
		<description><![CDATA[The King of Madison Avenue speaks about direct response marketing &#038; advertising. Thanks for the heads up Joe Polish Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/david-ogilvy-on-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Video Series on How to Get Noticed &amp; Get Known as an Expert, Guru or Star!</title>
		<link>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/</link>
		<comments>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 19:16:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Get Known]]></category>
		<category><![CDATA[Get Noticed]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Markteing]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5979</guid>
		<description><![CDATA[Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Gaga Over Fame</title>
		<link>http://tsufit.com/blog/2011/12/gaga-over-fame/</link>
		<comments>http://tsufit.com/blog/2011/12/gaga-over-fame/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 05:59:25 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[Famous]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Muaic]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[Stefani Germanotta]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Art of Fame]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5958</guid>
		<description><![CDATA[A Master of the Art of Fame That&#8217;s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it&#8217;s hard to argue with that. She says she&#8217;s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]]]></description>
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