By tsufit on Jul 13, 2015 in Advertising, Business, Comedy, Commercials, Communications, Communications Skills, Cool Stuff, Creativity, Entrepreneurship, Humor, Humour, Influence, Innovation, Marketing, Media, Positioning, Presentation Skills, Promotion, Social Media, Start-ups, Success, Uncategorized, viral marketing, Why We Buy | 6 Comments
Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? […]
By tsufit on Jul 11, 2015 in Advertising, Communication Skills, Communications, Communications Skills, leadership, Management, Marketing, Media, Persuasion, Politics, Uncategorized | Leave a comment
A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.
By tsufit on Jun 10, 2014 in Advertising, Branding, Cool Stuff, Innovation, Marketing, Promotion, Publicity, Publicity Stunts, Sales, Uncategorized, Visibility, Word of Mouth Marketing | Leave a comment
Let’s file this under “What will they think of next?” I was clearing out a cabinet in my office and pulled out 4 cool aluminum curvy coke bottles and asked my daughter what we could use them for. The obvious was lamps but they weren’t wide bottomed enough, maybe candlesticks but still too tipsy. Put […]
By tsufit on Jun 5, 2014 in Branding, Business, Communications, Creativity, Marketing, Media, Personal Branding, Positioning, Publicity, Publicity Stunts, Sales, Social Media, story, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]
By tsufit on Mar 15, 2014 in Book Reviews, Books, Branding, Business, Marketing, Uncategorized | Leave a comment
If I had written this book, Don’t Call It That! by Eli Altman, I probably would have called it “Is That What You’re Calling It?” which is what I often say as I carefully attempt to tread lightly, gingerly, one might say, on an area where I know a client has invested his heart and […]
By tsufit on Jan 4, 2014 in Fans, Marketing, Movies, TV, viral marketing | Leave a comment
A few years ago, over Christmas break, my daughter D and I watched 3 seasons of Veronica Mars in a few days. We were really bummed when it was over (although the last few episodes got a bit creepy), but still wanted more. Fast forward a few years and I get an email from her […]
By tsufit on Dec 9, 2013 in Branding, Cool Stuff, Creativity, Customer Retention, Customer Service, internet marketing, Marketing, Media, Positioning, Publicity, Publicity Stunts, Social Media, Uncategorized, Word of Mouth Marketing | Leave a comment
So, West Jet out Oprahed Oprah recently and did a little surprise marketing. A publicity stunt some might say. Probably a lot cheaper to do this and get a viral bonanza than to cough up money for an expensive commercial. Finally some good news out of Toronto. Check it out.