Category: Marketing

Do ADVERTISERS Think We’re STUPID? »

Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

Want to be in an IKEA commercial? »

IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

Should Presidential Candidates thrust their kids into the spotlight? Was the Washington Post out of line? »

1.7 million views and counting. Cruz effectively used storytelling (and his kids) to make his point. So, was it fair game for the Washington Post cartoonist to satirize the fact that Republican Presidential Candidates, Ted Cruz, used his kids in a televised satire of Christmas stories? In the Washington Post cartoon, Cruz was portrayed as […]

47 Ways to Ride the Presidential Race PUBLICITY Wave! »

How can YOU ride the current wave of publicity being given to the Presidential Candidates? Here are a few ideas to get you started if you are in any of the following professions. Please ADD to this list in the comments below! 1. Debate Coach: Comment on who won the recent debate and why. 2. […]

9 Lessons from the Presidential Race on How to Attract Fans (& Clients) »

What marketing and branding lessons can we learn from the current Presidential Race? This is NOT discussion of politics. It’s not about who is or isn’t the best candidate. Please ADD to the 9 Lessons list below by sharing lessons you’ve observed that regular entrepreneurs and experts can apply to our own businesses. Here are […]

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