Category: Marketing

Should Hillary Clinton pick Mark Cuban as her potential VP? »

In a reality TV era, does a conventional candidate like Hillary Clinton stand a chance? Yeah she’s a woman & we’ve never had one of those as President of the United States of America but there seems to be more energy and momentum around each of her 2 opponents (one Democratic and one Republican) than […]

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

What do APPLE & Donald TRUMP Have in Common? »

Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]

Marketers, could YOU sell an UGLY FISH as Chilean Sea Bass? »

Marketers, could you turn an ugly fish into Bon Appetit’s Dish of the Year? I was watching a webinar from persuasion genius, Oren Klaff, author of Pitch Anything. This book should be read once a year. (Or once a week!) I can’t tell you how often I dare my peeps to adopt even a small […]

What do you think of the claim “You just PROVED bench advertising works”? »

How stupid is this bench ad? I always roll my eyes when I see signs on garbage bins and benches and bus stops that say: “You just proved advertising works!” Does me just seeing this sign really mean it “worked”? Was the intention of the guy coughing up the dollars to post the sign really […]

Can You SPOT the FAKE? »

Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]

Does Using HUMOR in Business Make You Look UNPROFESSIONAL? »

I know we use LOL every day, but this irreverent attack Verizon TV commercial actually DID make me laugh out loud. Saw this on T.V. so I didn’t know until I looked it up online to share it with you that it was a shot at Sprint (headquartered are in Kansas City), but I did […]

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