Category: Marketing

Christina Hills Steps Into The Spotlight with Alice in WordPressLand »

Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can!
Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

Getting Noticed in a Noisy Marketplace »

Dan Heath, co-author of Made to Stick, on getting noticed in a noisy marketplace. Check out his blog at Fast Company.

Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

Don’t Be a Copycat Marketer! »

AUDIO BLOG: Click on green arrow to play.
P.S. I hope there’s a difference between quoting and copying or else I’m doing it too!

Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

Congrats! These 3 Will Be Getting The New Rules of Marketing & P.R. »

Congrats to
1. Head Health Nutter (Stephanie)
2. Lisa Mininni
3. Paula Wynyard
who will each be getting the latest scoop on how to step into the spotlight online with David Meerman Scott’s new edition of The New Rules of Marketing & P.R.

We’ll be sending Paula’s out by kangaroo to the land down under, so be patient Paula.
Thanks to [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

Business Lessons From American Idol »

Just spent a day coaching entrepreneurs to be original, be authentic, be confident and be stars. Then hung up the phone and tuned in to hear Simon and the gang say the same stuff to the contestants on American Idol. Haven’t seen much of that this season on American Idol so I dug up [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

BOOK GIVEAWAY! 3 Copies of David Meerman Scott’s New Rules of Marketing & P.R »

One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!
I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.
We have 3 copies of David Meerman Scott’s [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

Octomom, Nadya Suleman, Steps Into The Spotlight on The View. Publicity Op for Parenting Coaches »

Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you’re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

How a Publicity Stunt Can Get You on the Today Show »

It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

The Twitter Lie! »

I’ll follow you; You follow me
We’re a happy family
With a great big hug and a kiss from me to you
Won’t you say you’ll follow me too?
Isn’t that a Barney song?
It’s a big fat lie.
Your “trade ya” followers aren’t really following you.
Yeah, they’re “following” you technically so they can broadcast to you.
Why not be upfront about [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape

Lessons for Business as American Idol Hopefuls Step Into The Spotlight »

Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • Fark
  • Furl
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Netscape
Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash playerPlugin by wpburn.com wordpress themes