Category: Marketing

What do APPLE & Donald TRUMP Have in Common? »

Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]

Marketers, could YOU sell an UGLY FISH as Chilean Sea Bass? »

Marketers, could you turn an ugly fish into Bon Appetit’s Dish of the Year? I was watching a webinar from persuasion genius, Oren Klaff, author of Pitch Anything. This book should be read once a year. (Or once a week!) I can’t tell you how often I dare my peeps to adopt even a small […]

What do you think of the claim “You just PROVED bench advertising works”? »

How stupid is this bench ad? I always roll my eyes when I see signs on garbage bins and benches and bus stops that say: “You just proved advertising works!” Does me just seeing this sign really mean it “worked”? Was the intention of the guy coughing up the dollars to post the sign really […]

Can You SPOT the FAKE? »

Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]

Does Using HUMOR in Business Make You Look UNPROFESSIONAL? »

I know we use LOL every day, but this irreverent attack Verizon TV commercial actually DID make me laugh out loud. Saw this on T.V. so I didn’t know until I looked it up online to share it with you that it was a shot at Sprint (headquartered are in Kansas City), but I did […]

Which of these 2 guys has the STRONGER BRAND? »

The point of the 30 second commercial below is to encourage consumers to make sure that they are not FOOLED by professional appearances. And it’s a good point and a brilliant commercial. The intended audience of this commercial is the public. Buyer beware. Don’t judge a book by it’s cover. Again, good point. But what […]

How can you use SARCASM to SELL YOUR STUFF? »

Could sarcastic humor help YOU sell your stuff? Or make your point faster? Brilliant biting example in the short video commercial below. This commercial mocks competitor companies that “monitor” stuff without helping you fix it. This one is for identity theft, but it could just as easily have been a commercial for antivirus or anti-malware […]

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