Category: Marketing

Do You Think SILK Paid for Product Placement in this CNN spot about a 100 year old surgeon? »

Did SILK shell out for this? How about Cherrios? (Also, visible, but a bit less so.) What do you think? Did SILK or Cherrios pay for this implied endorsement or is this just what happened to be on the Doc’s table when they filmed? Thanks to LB for sending this video my way.

Is This NEWS Item Actually an Ad for TRUMP in Disguise? »

Just saw a “news” item telling me that it’s illegal for Canadians to buy Donald Trump’s red Make American Great Again cap. Illegal! Why? ‘Cause purchases are considered by US law to be Campaign Contributions or so says The Huffington Post citing a recent report on CTV news. The idea is that non-US citizens should […]

How Can YOU Attract Some PIGGYBACK PUBLICITY by Commenting on this “News” Item? »

So a 17 year old was reprimanded and suspended for wearing a rather drab ordinary looking skirt that was deemed “too short” by one of her teachers. She lashes back publicly and makes the news–even! (Click on the link for the story) OK, so here’s a Challenge. Whenever I see something interesting in the […]

What Do You Think of Mattel’s New BARBIE Commercial? »

Thanks to Janina Gulck from my Step Into The Spotlight! group on Linkedin for the headsup on the cool commercial! So, what do you think? Is it aimed at the parents or the kids? Is it manipulative? Is it refreshing? 10 million views–nothing to sneeze at. Is this commercial positive or negative? Reinforcing stereotypes or […]

Marketing: Should Lawyers Be ORANGE? »

Saw an bright orange sign as I was driving recently that said either “” or “” or some such thing and I thought it was an interesting departure from Smarter, Bigger and Rich LLP. Couldn’t find their sign online to share with you, but here is what I did find: So, what do you think? […]

Jimmy Fallon plays Donald Trump: Will Trump’s Performance Help or Hurt Him? »

Will this skit with Jimmy Fallon playing Trump help or hurt The Donald in his bid for the Republican spot on the ballot? 1.7 million views in just one day and counting. He knows how to stay in front of his audience. But will the gentle mocking help or hurt him? [Thanks for sending me […]

The 3 Dollar Lemon Rind: Can YOU Charge Premium Prices? »

Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:



    Put me on the List! » 


Get Adobe Flash player