I’ve never done it on this blog, but marketing guru, Andy Beal, of Marketing Pilgrim is giving away f.r.e.e. copies of my book, Step Into The Spotlight!
Head on over there and it could be you!
Tsufit

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You know those shadow figures on social networking sites, the placeholders for people who haven’t yet, or don’t want to, upload their headshot? It occured to me a few minutes ago, that that’s kinda what some people register as at live networking functions. Grey shadows of people.
Make sure you’re not one of them. Tell a [...]

The auditions are over. The call-backs are done. Going “against type” for a change, the country has cast the role of the American President. With a million people watching in person (999,999 and Oprah– good thing she got a head start branding herself as “O”) and zillions at home on TV, Obama took the stage, [...]

He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]

I’m a fan of David Meerman Scott. (And it’s not only because of his glowing endorsement of Step Into The Spotlight!) His book, The New Rules of Marketing & P.R., is a wake-up call to people like me and McCain and others who are woefully behind the times in the technology department.
I remember refusing to [...]

I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.

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Saw one of those smug signs today that say
“You just proved advertising works.”
Bus Benches. Billboards. Backs of Bathroom Doors.
What’s the definition of “works”? “Made you look”?
What are we 2? Advertising is supposed to entice you to lust for the product or at least to want to find out more. Not make you [...]

So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]

We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]