My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. [...]

Here’s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around [...]

Jeff is a member of our new Step Into The Spotlight! Group on LinkedIn (You can apply to join at www.SpotlightGroup.biz) and here he dishes out the 3 key things you need to find your niche. You’ll have direct access to Jeff and other marketing mentors in the Step Into The Spotlight! Group so join [...]

I started a new group on LinkedIn. Anyone who knows me knows that I don’t like to organize groups or events. I like to just show up to stuff that’s already organized. But it was Jan 1 and some crazy impulse hit me and I did it. And you’re invited. Just log into your LinkedIn [...]

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]

I get a lot of books sent to me for review here at Step Into The Spotlight! and here’s one that just came in yesterday. It’s called Profit Domination and it’s written by business coach, Odette Laurie who asks women entrepreneurs “How big is your but?” Yeah, that got my attention! The book is gorgeous, [...]

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