How do you market your great grandfather’s ratty old cardigan?

Call it a “Boyfriend Sweater” and watch the tweeniboppers line up.

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In 2004, American Express wanted to make a point (maybe two). If you buy with them, you’re insured against damage, theft etc. Was it worth the zillions I’m sure they paid Seinfeld (not to mention the special effects guys) to make that point? And what’s with the “A uniform used to be worth something?” [...]

So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]

I’ve said it before. Most entrepreneurs don’t know what they’re really selling. This chick does.

Instead of hitting us over the head with all the reasons we should join her website creation workshop, she focuses on one, the freedom and lifestyle (is that two?) we can enjoy if we have an internet business, which all starts, [...]

I don’t watch The View. Some of us work during the day–writing silly little blog posts etc. But I was a little disappointed that I missed Obama, the first reigning (sitting?) American President in history to be interviewed on a TV talk show, disappointed until I saw this clip. Doesn’t look like I missed much. [...]

So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press).
The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]

So I’m watching last comic standing tonight. Nobody is all that funny. What ever happened to Paul Foot? But I did notice something. That it’s more important to have an interesting colorful persona than to have “good jokes”. Several of the comedians were funny on paper. One even got the compliment that if the show [...]

I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling.
But many business don’t. [...]

$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If [...]

Saw these guys in Seville, Spain. And they got a lot more attention (I’m wondering if that translated to more cash) than their “competitors” ’cause of truth in marketing. They even accept donations by paypal. The photos are kinda creepy but you gotta admire the honesty and sense of humor. So what do you think? [...]