There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza. Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]

We’re celebrating Top Marketing Bloggers this year at Step Into The Spotlight! and what better way to celebrate than a book giveaway! We’re giving away 3 copies of Top Blogger Andy Beal’s acclaimed book, Radically Transparent. All you have to do for a chance to win, is Leave a Comment about Andy’s Guest Post below [...]

Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out… (Thanks to Ad Age for the heads up.)

Once again, I wish I could pull my book from the bookstore shelves and scribble something in the margins. On page 97, I list 18 words and phrases which you should never use in business. But I never heard of Buzzword Bingo, a favorite pastime in boardrooms boredrooms across America. It’s been around for over [...]