By tsufit on Jul 29, 2008 in About the Author, Advertising, Branding, Humor, Management, Marketing | Comments Off
Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out…
(Thanks to Ad Age for the heads up.)
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By tsufit on May 5, 2008 in Books, Creativity, Humor, Management, Public Speaking, Uncategorized | 4 Comments
Once again, I wish I could pull my book from the bookstore shelves and scribble something in the margins. On page 97, I list 18 words and phrases which you should never use in business. But I never heard of Buzzword Bingo, a favorite pastime in boardrooms boredrooms across America. It’s been around for over [...]
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