Category: Luxury

Scarcity Sells! But how nuts is this? »

A rap group produced only ONE copy of their new album. Some call it exclusivity. Some call it scarcity. What ever you call it, there’s no doubt. Scarcity Sells. Yet most entrepreneurs do the opposite. They chase prospects and advertise how available they are, how affordable they are, how 24/7 on call they are. Often […]

The 3 Dollar Lemon Rind: Can YOU Charge Premium Prices? »

Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]

What Are YOU Really Selling? Brad Pitt for Chanel No. 5 »

It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. […]

Frank Kern’s Lesson on Buyer Psychology: The Black American Express Card »

Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Removed the links but well worth a google search!

How Much Would You Pay for a Paper Clip? »

Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a […]

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