Category: leadership

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

Was Hillary’s Teleprompter “SIGH” Deliberate or Dumb? »

It’s all over the Internet. Hillary reads the stage directions right off the teleprompter. HUGE contrast with her opponent, the spontaneous I-say-whatever-pop-into-my-head Trump who was all over this tweeting his delight. So, here’s the question. Is there any possibility that verbalizing the “SIGH” was deliberate? A rhetorical device? Or is she on autopilot at this […]

Gary Vaynerchuk Shows LEADERS How to Handle a PUBLICITY CRISIS with Authenticity »

So, they say it was NOT their team, (but rather someone who hired someone who hired someone on their behalf) who did this but the STINK of it is still adversely affecting Gary Vaynerchuk and his company. Ad Week and Business Insider and everyone else is buzzing about the story that a party co-sponsored by […]

Listen to my friend David Meerman Scott discuss Presidential Race Marketing with Tony Robbins »

Ever since I was in university, I have loved watching the presidential election coverage but never has it been more fascinating for students and teachers of marketing than this 2016 election cycle. David Meerman Scott, author of World Wide Rave and a zillion other great marketing books, explains how Selfie Ninja Clinton invests 7.2 seconds […]

Should Hillary Clinton pick Mark Cuban as her potential VP? »

In a reality TV era, does a conventional candidate like Hillary Clinton stand a chance? Yeah she’s a woman & we’ve never had one of those as President of the United States of America but there seems to be more energy and momentum around each of her 2 opponents (one Democratic and one Republican) than […]

What do APPLE & Donald TRUMP Have in Common? »

Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]

Would YOU Prospect in LAUNDRY ROOMS like Hillary is Doing? »

Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:



    Put me on the List! » 


Get Adobe Flash player