Category: leadership

How to Start a Movement »

Derek Sivers, founder of CD Baby, shares the behind the scenes footage of how a movement begins. Whom does Sivers name as the real leader here? Watch the 3 minute video to find out.

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

Bill Clinton says Trump is a “Master Brander”. Do you agree? »

What do you think of Political Ad: “Just Not Ready”? »

A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.

Barbara Corcoran on how to step into the spotlight! »

Hi guys, Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing […]

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]

IKEA is More Than Just Monkeys »

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]

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