Derek Sivers, founder of CD Baby, shares the behind the scenes footage of how a movement begins. Whom does Sivers name as the real leader here? Watch the 3 minute video to find out.
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]
A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.
By tsufit on Nov 14, 2013 in Behavioral Economics, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, Influence, Innovation, Inspiration, leadership, Motivation, Positioning, Publicity, Publicity Stunts, Start-ups, TV, Uncategorized | Leave a comment
Hi guys, Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing […]
By tsufit on Dec 23, 2012 in Authenticity, Authors, book review, Book Reviews, Books, Branding, Business, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, experts, Icons, Influence, Innovation, Inspiration, leadership, Motivation, music, Networking, P.R., Persona, Personal Branding, Promotion, Publicity, Sales, Show Business, Storytelling, Success, Uncategorized | Leave a comment
In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]