By tsufit on May 24, 2016 in Attention, Branding, Business, Celebrity, Entrepreneurship, Influence, leadership, Marketing, Media, Movements, News, P.R., Persona, Personal Branding, Politics, Positioning, Promotion, Publicity, Publicity Stunts, Reality TV, Show Business, Success, Uncategorized, Visibility | Leave a comment
In a reality TV era, does a conventional candidate like Hillary Clinton stand a chance? Yeah she’s a woman & we’ve never had one of those as President of the United States of America but there seems to be more energy and momentum around each of her 2 opponents (one Democratic and one Republican) than […]
By tsufit on Apr 30, 2016 in Branding, Business, Celebrity, Communication, Copywriting, Influence, leadership, Marketing, Media, Persona, Personal Branding, Persuasion, Politics, Positioning, Publicity, Uncategorized | Leave a comment
Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]
By tsufit on Feb 18, 2016 in Attention, Business, Cause Marketing, Celebrity, Fans, leadership, List Building, Marketing, Networking, Promotion, Success, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]
By tsufit on Jan 30, 2016 in leadership, Movements | Leave a comment
Derek Sivers, founder of CD Baby, shares the behind the scenes footage of how a movement begins. Whom does Sivers name as the real leader here? Watch the 3 minute video to find out.
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]
By tsufit on Jul 11, 2015 in Advertising, Communication Skills, Communications, Communications Skills, leadership, Management, Marketing, Media, Persuasion, Politics, Uncategorized | Leave a comment
A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.