By tsufit on Apr 30, 2016 in Branding, Business, Celebrity, Communication, Copywriting, Influence, leadership, Marketing, Media, Persona, Personal Branding, Persuasion, Politics, Positioning, Publicity, Uncategorized | Leave a comment
Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]
By tsufit on Feb 18, 2016 in Attention, Business, Cause Marketing, Celebrity, Fans, leadership, List Building, Marketing, Networking, Promotion, Success, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]
By tsufit on Jan 30, 2016 in leadership, Movements | Leave a comment
Derek Sivers, founder of CD Baby, shares the behind the scenes footage of how a movement begins. Whom does Sivers name as the real leader here? Watch the 3 minute video to find out.
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]
By tsufit on Jul 11, 2015 in Advertising, Communication Skills, Communications, Communications Skills, leadership, Management, Marketing, Media, Persuasion, Politics, Uncategorized | Leave a comment
A lot more clever than the average political attack ad. Regardless of your political leanings, I think most people will be impressed by the interesting job interview angle.
By tsufit on Nov 14, 2013 in Behavioral Economics, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, Influence, Innovation, Inspiration, leadership, Motivation, Positioning, Publicity, Publicity Stunts, Start-ups, TV, Uncategorized | Leave a comment
Hi guys, Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing […]