Many people are reluctant to step into the spotlight. Nowadays, it’s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit Share and [...]

Share and Enjoy:

This guy has personality up the wazoo! Allow yourself to get carried away. What’s your dream? What are you waiting for?

$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If [...]

I have long been using Obama as an example of a guy who demonstrates the principles outlined in Step Into The Spotlight! back from when I first spotted him in a story about the 10 contenders for the democratic nomination. Obama knows what he’s doing in the arenas of personal branding, marketing, publicity, public speaking, [...]

When I lived in Illinois, years ago, I played Liesl in a production of the Sound of Music. I remember the director, a real life nun, yelling at me, “Tsufit, you look like a piece of limp spaghetti up there!”. That was the very first (and last) time I’ve been compared to pasta. On the [...]

So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine! Share and Enjoy:

Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool) living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]

Caught a snippet of one of my favorite songs today from one of my favorite movies. I used to walk to school as a kid singing this song (it alternated on my playlist with “Oh, What a Beautiful Morning”–yes, the neighbors stared…) When I saw Julie Andrews perform “I Have Confidence” again tonight, it occurred [...]

The auditions are over. The call-backs are done. Going “against type” for a change, the country has cast the role of the American President. With a million people watching in person (999,999 and Oprah– good thing she got a head start branding herself as “O”) and zillions at home on TV, Obama took the stage, [...]