I have long been using Obama as an example of a guy who demonstrates the principles outlined in Step Into The Spotlight! back from when I first spotted him in a story about the 10 contenders for the democratic nomination. Obama knows what he’s doing in the arenas of personal branding, marketing, publicity, public speaking, [...]

When I lived in Illinois, years ago, I played Liesl in a production of the Sound of Music. I remember the director, a real life nun, yelling at me, “Tsufit, you look like a piece of limp spaghetti up there!”. That was the very first (and last) time I’ve been compared to pasta.
On the [...]

So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!

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Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool)
living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]

Caught a snippet of one of my favorite songs today from one of my favorite movies. I used to walk to school as a kid singing this song (it alternated on my playlist with “Oh, What a Beautiful Morning”–yes, the neighbors stared…) When I saw Julie Andrews perform “I Have Confidence” again tonight, it occurred [...]

The auditions are over. The call-backs are done. Going “against type” for a change, the country has cast the role of the American President. With a million people watching in person (999,999 and Oprah– good thing she got a head start branding herself as “O”) and zillions at home on TV, Obama took the stage, [...]

Unbelievable what a bit of word of mouth can do.
(And yes, I do know it’s meaningless and I know I’m taking this WAY too seriously and I know bragging about some silly list is tacky, but for a girl with no toaster or microwave, this is exciting stuff!)
So, I got up in the middle of [...]

I’ve been on a book diet for the past year. I’ve had a few slip ups (OK more than a few), but basically I’ve managed to keep my voracious appetite for business books in check by snacking on bunch of other genres while I was finishing up my book. The problem is that any time [...]

Got a Google Alert recently for my book title, Step Into The Spotlight!, (unexpected ’cause it doesn’t come out till April, 2008). But it wasn’t my book; it was even better. I couldn’t believe it! They’re playing my song!
How cool is that? OK, it’s not Chris Daughtry (You shoulda won Chris!) but you can’t look a [...]

Hey guys. Just came across a clip of my friend, Dan Lier, talking about his new book, The Ten Minute Coach. Dan spent 6 years working with Tony Robbins, and although we have differing opinions about cold calling, I will tell you that if anyone can give you the push you need to succeed in [...]