<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Step Into The Spotlight! &#187; Innovation</title>
	<atom:link href="http://tsufit.com/blog/category/innovation/feed/" rel="self" type="application/rss+xml" />
	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
	<lastBuildDate>Tue, 07 Sep 2010 03:39:00 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>$69 Flip Flops? It&#8217;s All About Positioning</title>
		<link>http://tsufit.com/blog/69-flip-flops-its-all-about-positioning/</link>
		<comments>http://tsufit.com/blog/69-flip-flops-its-all-about-positioning/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 21:44:38 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[expensive flip flops]]></category>
		<category><![CDATA[Fit Flops]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3071</guid>
		<description><![CDATA[$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It&#8217;s all about positioning. What if your flip flop were like &#8220;a workout in a sandal&#8221;. If [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/69-flip-flops-its-all-about-positioning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Truth in Advertising?</title>
		<link>http://tsufit.com/blog/truth-in-advertising/</link>
		<comments>http://tsufit.com/blog/truth-in-advertising/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 14:41:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Cigarettes]]></category>
		<category><![CDATA[Marlboro]]></category>
		<category><![CDATA[Protest]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Truth]]></category>
		<category><![CDATA[Tobacco]]></category>
		<category><![CDATA[Truth in Advertising]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1970</guid>
		<description><![CDATA[Consider this my penance.

Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long  voice mail message reprimanding me for appearing in a cigarette [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/truth-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unconventional Marketing for Job Seekers</title>
		<link>http://tsufit.com/blog/unconventional-marketing-for-job-seekers/</link>
		<comments>http://tsufit.com/blog/unconventional-marketing-for-job-seekers/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 15:19:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Job Hunters]]></category>
		<category><![CDATA[Job Seekers]]></category>
		<category><![CDATA[Looking for a job]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Unconventional Marketing]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1857</guid>
		<description><![CDATA[
My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was &#8220;customized by Glamour&#8220;). Why didn&#8217;t they show us the actual [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/unconventional-marketing-for-job-seekers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Antwerpians Step Into The Spotlight!</title>
		<link>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 00:43:36 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Antwerp]]></category>
		<category><![CDATA[The Sound of Music]]></category>
		<category><![CDATA[World Wide Rave]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1327</guid>
		<description><![CDATA[So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I&#8217;ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!




Share and Enjoy:
	These icons link to social bookmarking sites where readers can share and discover new [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Garages &amp; Waffle Iron Shoes&#8211;What&#8217;s Your Story?</title>
		<link>http://tsufit.com/blog/garages-waffle-iron-shoes-whats-your-story/</link>
		<comments>http://tsufit.com/blog/garages-waffle-iron-shoes-whats-your-story/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 18:13:44 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Garage]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Hewlett Packard]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[inventions]]></category>
		<category><![CDATA[Mud Valley]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Tim Roux]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1075</guid>
		<description><![CDATA[
Just got an email from an interesting guy, Tim Roux, a branding strategist (and author&#8211;check out his novel&#8211;Girl on a Bar Stool)
 living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/garages-waffle-iron-shoes-whats-your-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Another Step Into The Spotlight Book Giveaway! Andy Nulman&#8217;s Pow! Right Between the Eyes!</title>
		<link>http://tsufit.com/blog/its-another-step-into-the-spotlight-book-giveaway-andy-nulmans-pow-right-between-the-eyes/</link>
		<comments>http://tsufit.com/blog/its-another-step-into-the-spotlight-book-giveaway-andy-nulmans-pow-right-between-the-eyes/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 16:13:08 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business Book Giveaway]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Airborne Mobile]]></category>
		<category><![CDATA[andy nulman]]></category>
		<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[Just For Laughs Festival]]></category>
		<category><![CDATA[Pow Right Between The Eyes]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=663</guid>
		<description><![CDATA[
Andy Nulman is one of the coolest guys on the planet! When I was doing comedy for about 10 minutes in the &#8217;90&#8217;s, this guy was the CEO of the Just For Laughs International Comedy Festival. I&#8217;ve long since forgiven him for giving my spot in the festival to some young upstart, Jerry Seinf&#8211; what [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/its-another-step-into-the-spotlight-book-giveaway-andy-nulmans-pow-right-between-the-eyes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A More Brilliant Diamond! Gotta Love Shreddies New Angle!</title>
		<link>http://tsufit.com/blog/a-more-brilliant-diamond-shreddies/</link>
		<comments>http://tsufit.com/blog/a-more-brilliant-diamond-shreddies/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 05:26:02 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Shreddies]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=769</guid>
		<description><![CDATA[
The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole &#8220;new and improved&#8221; thing we&#8217;ve been fed for years and literally, turned it on it&#8217;s head.
According to Post, &#8220;Recent advances in cereal technology have allowed us to take Shreddies [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/a-more-brilliant-diamond-shreddies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Buy Gets What It&#8217;s Really Selling. Do You?</title>
		<link>http://tsufit.com/blog/best-buy-gets-what-its-really-selling-do-you/</link>
		<comments>http://tsufit.com/blog/best-buy-gets-what-its-really-selling-do-you/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 04:38:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Anna Farmery]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Engaging Brand]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=394</guid>
		<description><![CDATA[Did a couple of podcast interviews today&#8211;one with the engaging Anna Farmery, (it&#8217;ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year&#8211;no pressure Anna!), and we touched on the issue that a lot of businesses don&#8217;t know what they&#8217;re really selling. Here&#8217;s one that [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/best-buy-gets-what-its-really-selling-do-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Karma Marketing</title>
		<link>http://tsufit.com/blog/karma-marketing/</link>
		<comments>http://tsufit.com/blog/karma-marketing/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 04:03:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Becky Carroll]]></category>
		<category><![CDATA[Customers Rock]]></category>
		<category><![CDATA[Fresh Books]]></category>
		<category><![CDATA[Karma Marketing]]></category>
		<category><![CDATA[Saul Colt]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=335</guid>
		<description><![CDATA[He calls himself The Smartest Man in the World and he may very well be right. He&#8217;s definitely one of the nicest and that&#8217;s kinda the point. It&#8217;s his whole marketing strategy. 
I&#8217;m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, &#8220;Head of Magic&#8221; at Fresh Books, calls it Karma [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/karma-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Commercial About Nothing?</title>
		<link>http://tsufit.com/blog/a-commercial-about-nothing/</link>
		<comments>http://tsufit.com/blog/a-commercial-about-nothing/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 15:53:58 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebritiy]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Bill Gammel]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=220</guid>
		<description><![CDATA[Not sure what the point is, but perhaps that&#8217;s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn&#8217;t he collaborate on a commercial about nothing. Except that maybe it&#8217;s not about nothing. Maybe, it&#8217;s about making us think Microsoft is as cool [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/a-commercial-about-nothing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
