Category: Innovation

Retro Style Ads for Social Media »

I was hunting for some retro TV images for a product I’m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]

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Marketing: Go Narrow or Go Home! »

One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]

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Snowbank Marketing on Less Than a Shoestring »

Business owners often complain that they don’t have money for marketing. How much did this marketing cost? And talk about relevant! This is Jay Conrad Levinson’s Guerrilla Marketing or Andy Nulman‘s Surprise Marketing at it’s best. Talk about Pow! Right Between the Eyes! Thanks to The Toilet Paper Entrepreneur for the heads up! Share and [...]

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Gary Vaynerchuk on CNN on How to Follow That Dream! »

This guy has personality up the wazoo! Allow yourself to get carried away. What’s your dream? What are you waiting for?

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$69 Flip Flops? It’s All About Positioning »

$69 flip flops? Are you kidding me? My kids buy them for $2 bucks at Old Navy and you can still find them for a buck. So how is it that some people will pay 30 times that? It’s all about positioning. What if your flip flop were like “a workout in a sandal”. If [...]

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Truth in Advertising? »

Consider this my penance. Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]

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Unconventional Marketing for Job Seekers »

My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney! Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the [...]

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Antwerpians Step Into The Spotlight! »

So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine! Share and Enjoy:

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Garages & Waffle Iron Shoes–What’s Your Story? »

Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool) living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]

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It’s Another Step Into The Spotlight Book Giveaway! Andy Nulman’s Pow! Right Between the Eyes! »

Andy Nulman is one of the coolest guys on the planet! When I was doing comedy for about 10 minutes in the ’90′s, this guy was the CEO of the Just For Laughs International Comedy Festival. I’ve long since forgiven him for giving my spot in the festival to some young upstart, Jerry Seinf– what [...]

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