Category: Innovation

Could YOU Make the Cover of GQ? This guy did! »

Could YOU make the cover of GQ? This guy did. He was looking for a marketing internship. And he got there by making the cover of GQ. No, he’s not a model and nobody put him on the cover. HE literally MADE the cover of GQ. He took 3 weeks and a photographer and created […]

LEADER or FOLLOWER? Which DOOR Would YOU Choose? »

Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Does this ad OFFEND or AMUSE you? »

Profanity, an arguably patronizing attitude towards the new employee (end of ad) and yet irreverent ads like this have propelled Dollar Shave Club to millions selling something you can buy yourself at the local dollar store or your neighborhood Walgreens. So, do you find it OFFENSIVE or AMUSING? More importantly, would YOU buy their stuff? […]

Things Go Better With COKE! How to Get Attention For Your Stuff! »

Let’s file this under “What will they think of next?” I was clearing out a cabinet in my office and pulled out 4 cool aluminum curvy coke bottles and asked my daughter what we could use them for. The obvious was lamps but they weren’t wide bottomed enough, maybe candlesticks but still too tipsy. Put […]

Barbara Corcoran on how to step into the spotlight! »

Hi guys, Came across this video of Barbara Corcoran sharing the amazing chutzpah that got her into the spotlight in New York City, that got the New York Times writing about her, got her Richard Gere as a client, got her hanging out with Donald Trump. Check out how this chick who grew up sharing […]

An Entrepreneurial Cinderella Story: Caine’s Arcade »

Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)

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