Category: Innovation

Karma Marketing »

He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]

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A Commercial About Nothing? »

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

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Size Does Matter »

Just got back from Dallas. Did a booksigning in the Dallas Airport, all very exciting. Met a real estate agent at a conference who made Audrey Hepburn look like a shlump. I’m talking fresh as a daisy at all hours of the day or night. When I asked her secret, she whispered “Ann Taylor”.
Now, I’m [...]

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