Category: Innovation
By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance.
Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
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By tsufit on Dec 24, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Innovation, Marketing, Media, Personal Branding, Publicity, Uncategorized | Comments Off
My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the actual [...]
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By tsufit on Apr 14, 2009 in Cool Stuff, Humor, Innovation, Inspiration, Publicity, Publicity Stunts, Uncategorized, viral marketing | Comments Off
So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!
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By tsufit on Mar 4, 2009 in Branding, Creativity, Entrepreneurship, Innovation, Inspiration, Marketing, Publicity, Start-ups, Storytelling, Success, Uncategorized | 1 Comment
Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool)
living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]
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By tsufit on Feb 1, 2009 in Books, Business Book Giveaway, Humor, Innovation, Marketing, Top Marketing Bloggers | 6 Comments
Andy Nulman is one of the coolest guys on the planet! When I was doing comedy for about 10 minutes in the ’90’s, this guy was the CEO of the Just For Laughs International Comedy Festival. I’ve long since forgiven him for giving my spot in the festival to some young upstart, Jerry Seinf– what [...]
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By tsufit on Jan 30, 2009 in Advertising, Branding, Contests, Cool Stuff, Humor, Innovation, Marketing, Positioning, Publicity, TV, Uncategorized | Leave a comment
The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole “new and improved” thing we’ve been fed for years and literally, turned it on it’s head.
According to Post, “Recent advances in cereal technology have allowed us to take Shreddies [...]
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By tsufit on Dec 6, 2008 in Advertising, Blogging, Branding, Creativity, Humor, Innovation, Marketing, Positioning, Publicity, TV, Uncategorized | Leave a comment
Did a couple of podcast interviews today–one with the engaging Anna Farmery, (it’ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year–no pressure Anna!), and we touched on the issue that a lot of businesses don’t know what they’re really selling. Here’s one that [...]
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By tsufit on Oct 28, 2008 in Authenticiy, Cool Stuff, Creativity, Customer Retention, Customer Service, Innovation, Marketing, Success, Uncategorized | Leave a comment
He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]
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By tsufit on Sep 5, 2008 in Advertising, Branding, Celebritiy, Cool Stuff, Creativity, Entrepreneurship, Humor, Innovation, Marketing, Positioning, Publicity, Success, Technology, Uncategorized, viral marketing | Leave a comment
Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]
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By tsufit on Jul 19, 2008 in About the Author, Innovation, Marketing | Comments Off
Just got back from Dallas. Did a booksigning in the Dallas Airport, all very exciting. Met a real estate agent at a conference who made Audrey Hepburn look like a shlump. I’m talking fresh as a daisy at all hours of the day or night. When I asked her secret, she whispered “Ann Taylor”.
Now, I’m [...]
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