I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]

Just watched an episode of Shark Tank. Barbara Corcoran dismissed The Broccoli Wad (a gangster style money clip modeled after those fat rubber bands that hold broccoli together) as being one of the worst products she’d ever seen pitched on the show. Just minutes later, she was making a deal with it’s inventor after tying [...]

My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:

Share and Enjoy:

Robert Cialdini, Author of Influence: Science and Practice says that giving a reason, any reason, for your request, adds weight to the request, ie makes it more likely that your request will be granted. “May I please borrow your moped because I have blue hair?”, would be more likely to generate a positive response than [...]

One of the quickest ways to raise your status in the marketplace is to raise your price. Don’t believe me? Listen to this! Share and Enjoy:

So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]

On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn’t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today. Out of the blue, I called a blogger to [...]

So, I’m waiting for paint to dry today & caught a particularly weird show on HGTV. Young beautiful people selling beautiful real estate to other rich young beautiful people…all kinda surreal, but I did notice how one of the agents used drama to sell his stuff. He’s in negotiation with some agent. His client wants [...]

In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for [...]