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	<title>Step Into The Spotlight! &#187; Influence</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>The Best Business Books</title>
		<link>http://tsufit.com/blog/2011/12/the-best-business-books/</link>
		<comments>http://tsufit.com/blog/2011/12/the-best-business-books/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 15:24:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Best Business Books]]></category>
		<category><![CDATA[Business Book Reader]]></category>
		<category><![CDATA[Cialdini]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Eric Hoffer]]></category>
		<category><![CDATA[Paul Nazareth]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The True Believer]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Yes]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6054</guid>
		<description><![CDATA[I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a &#8220;business book&#8221;, a scary but insightful treatise on the nature of fanaticism and the creation &#038; life cycle of mass movements. [Thanks for the heads up Dan [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Video Series on How to Get Noticed &amp; Get Known as an Expert, Guru or Star!</title>
		<link>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/</link>
		<comments>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 19:16:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Get Known]]></category>
		<category><![CDATA[Get Noticed]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Markteing]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5979</guid>
		<description><![CDATA[Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Gaga Over Fame</title>
		<link>http://tsufit.com/blog/2011/12/gaga-over-fame/</link>
		<comments>http://tsufit.com/blog/2011/12/gaga-over-fame/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 05:59:25 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[Famous]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Muaic]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[Stefani Germanotta]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Art of Fame]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5958</guid>
		<description><![CDATA[A Master of the Art of Fame That&#8217;s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it&#8217;s hard to argue with that. She says she&#8217;s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Persuasion</title>
		<link>http://tsufit.com/blog/2011/11/the-power-of-persuasion/</link>
		<comments>http://tsufit.com/blog/2011/11/the-power-of-persuasion/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 02:36:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Daisy Commercial 1964]]></category>
		<category><![CDATA[Election Commercials]]></category>
		<category><![CDATA[Famous Commercials]]></category>
		<category><![CDATA[Famous TV Commercials]]></category>
		<category><![CDATA[Goldwater]]></category>
		<category><![CDATA[Johnson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politicians]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5947</guid>
		<description><![CDATA[This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/11/the-power-of-persuasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When You Assert You Make an Ass Out of&#8230;</title>
		<link>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/</link>
		<comments>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 20:45:42 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Public Speaking Tips]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Assertion]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Greg Carlson]]></category>
		<category><![CDATA[Julie Dedivy]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Presumption]]></category>
		<category><![CDATA[Sold on Language]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5920</guid>
		<description><![CDATA[The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I&#8217;m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing &#038; advertising language. Like how you can slip under your prospects&#8217; radar by [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/11/when-you-assert-you-make-an-ass-out-of/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Making an Impact? Insider Secrets Revealed!</title>
		<link>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/</link>
		<comments>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 17:53:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Michele Pariza Wacek]]></category>
		<category><![CDATA[Michele PW]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5596</guid>
		<description><![CDATA[Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I&#8217;d love to show you some as examples but don&#8217;t want to make anyone feel bad.) A business card can be the little piece of [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/are-you-making-an-impact-insider-secrets-revealed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frank Kern&#8217;s Lesson on Buyer Psychology: The Black American Express Card</title>
		<link>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/</link>
		<comments>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 03:55:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[affluent]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[marketing to the affluent]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5523</guid>
		<description><![CDATA[Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sway: A Must Read for Marketers</title>
		<link>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/</link>
		<comments>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:46:22 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[miscommunication]]></category>
		<category><![CDATA[Ori Brafman]]></category>
		<category><![CDATA[Rom Brafman]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Sway]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5261</guid>
		<description><![CDATA[A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebrity Tap Water</title>
		<link>http://tsufit.com/blog/2011/04/celebrity-tap-water/</link>
		<comments>http://tsufit.com/blog/2011/04/celebrity-tap-water/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 15:26:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Celebrity Factor]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Celebrity Tap Water]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4929</guid>
		<description><![CDATA[I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we&#8217;re so used to hearing, while it unashamedly taps (if you&#8217;ll excuse the expression) into the celebrity factor [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/04/celebrity-tap-water/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Vinnie Wad&#8211;The Celebrity Factor on Shark Tank</title>
		<link>http://tsufit.com/blog/2011/04/the-vinnie-wad-the-celebrity-factor-on-shark-tank/</link>
		<comments>http://tsufit.com/blog/2011/04/the-vinnie-wad-the-celebrity-factor-on-shark-tank/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 01:11:18 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Barbara Corcoran]]></category>
		<category><![CDATA[Broccoli Wad]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Jordan McAuley]]></category>
		<category><![CDATA[Shark Tank]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Vinnie Wad]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4913</guid>
		<description><![CDATA[Just watched an episode of Shark Tank. Barbara Corcoran dismissed The Broccoli Wad (a gangster style money clip modeled after those fat rubber bands that hold broccoli together) as being one of the worst products she&#8217;d ever seen pitched on the show. Just minutes later, she was making a deal with it&#8217;s inventor after tying [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/04/the-vinnie-wad-the-celebrity-factor-on-shark-tank/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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