Category: Influence

How do you shake old branding that is working AGAINST you? Will this work for Philip Morris? »

Philip Morris sells cigarettes. That’s what they do. They brought us The Marlboro Man, the guy every woman swooned over and every man wanted to be. That was then. This is now. Philip Morris wants to give up smoking. Philip Morris wants to shake off the whole cigarette thing altogether. That’s what they said in […]

Do you ever worry that if you share all your marketing secrets with the world, they won’t work any more? »

Stu Heinecke, author of How to Get a Meeting with Anyone and host of the new podcast of the same name, got me to spill the beans on something I don’t think I’ve ever shared in a podcast before, something I have done to create a bit of celebrity at conferences. You can hear what […]

Wondering whom to follow online? Check out these 2 lists… »

Two of the folks I’ve met online, Josh Steimle and Melonie Dodaro have recently posted great lists to get you started. Check out Josh Steimle’s Top 50 Marketing Writers List and Melonie’s post about whom to follow in the blogging, podcasting and YouTube space. These lists include some of MY favorites to follow, folks like […]

Have you seen the new Maclean’s magazine covers where men pay more? Will they work? »

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

Can you guess which 24 year old salesman said THIS about humor and sales? »

Put your guess in the comments below.

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

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