Category: Influence
By tsufit on Dec 23, 2011 in book review, Book Reviews, Books, Fans, Influence, Marketing, Movements, Persuasion, Uncategorized | Leave a comment
I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a “business book”, a scary but insightful treatise on the nature of fanaticism and the creation & life cycle of mass movements. [Thanks for the heads up Dan [...]
By tsufit on Dec 10, 2011 in Branding, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, P.R., Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Price, Pricing, Promotion, Publicity, Speaking Skills, Speech, Success, Uncategorized, Visibility | Leave a comment
Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:
By tsufit on Dec 6, 2011 in Celebrity, Fans, Influence, Marketing, Media, music, Personal Branding, Positioning, Promotion, Publicity, story, Success, Uncategorized, Visibility | Leave a comment
A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]
By tsufit on Nov 25, 2011 in Advertising, Influence, Persuasion, Politics, Presentation Skills, Presentations, Presentations Skills, TV | Leave a comment
This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]
By tsufit on Aug 7, 2011 in Communication, Communication Skills, Communications, Communications Skills, Copywriting, Entrepreneurship, Influence, internet marketing, Marketing, Personal Branding, Persuasion, Positioning, Presentation Skills, Promotion, Uncategorized | Comments Off
Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I’d love to show you some as examples but don’t want to make anyone feel bad.) A business card can be the little piece of [...]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:
By tsufit on May 10, 2011 in book review, Book Reviews, Books, Communication, Communication Skills, Communications, Communications Skills, Influence, Luxury Pricing, Marketing, Persuasion, Presentation Skills, Presentations, Presentations Skills, Price, Price Elasticity, Prices, Pricing, Uncategorized, Why We Buy | Comments Off
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]
By tsufit on Apr 12, 2011 in Branding, Cause Marketing, Celebrity, Communication, Communication Skills, Humor, Humour, Influence, internet marketing, Marketing, Media, Movements, Personal Branding, Positioning, Promotion, Publicity, Sales, story, Uncategorized, Why We Buy | Comments Off
I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]
By tsufit on Apr 8, 2011 in Branding, Celebrity, Commercials, Entrepreneurship, Humour, Influence, Marketing, Media, P.R., Personal Branding, Success, Uncategorized | 1 Comment
Just watched an episode of Shark Tank. Barbara Corcoran dismissed The Broccoli Wad (a gangster style money clip modeled after those fat rubber bands that hold broccoli together) as being one of the worst products she’d ever seen pitched on the show. Just minutes later, she was making a deal with it’s inventor after tying [...]
