By tsufit on May 17, 2012 in Books, Influence, Marketing, Personal Branding, Persuasion, Uncategorized | Leave a comment
Do you think we trust people based on how they look? You better believe it! Listen to this… But what can you do to influence your prospects regardless of how you look? Write a book and get known as an expert. Join me for my one time only 8 Week LIVE (by teleconference) small group [...]
By tsufit on Mar 2, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Behavioral Economics, Behavioural Economics, Cause Marketing, Commercials, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, Influence, Marketing, Speaking Skills, Speech, Speeches, Storytelling, Uncategorized | Leave a comment
Join me for a free teleseminar on how to change your 30 Second Infomercial. Register at www.30secondmistakes.com Thanks for the heads up Pat and Paloma Share and Enjoy:
By tsufit on Dec 23, 2011 in book review, Book Reviews, Books, Fans, Influence, Marketing, Movements, Persuasion, Uncategorized | Leave a comment
I inhale business books, especially anything to do with marketing, influence, persuasion, branding, behavioral economics, advertising, positioning etc. Just finished The True Believer this morning, not exactly a “business book”, a scary but insightful treatise on the nature of fanaticism and the creation & life cycle of mass movements. [Thanks for the heads up Dan [...]
By tsufit on Dec 10, 2011 in Branding, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, P.R., Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Price, Pricing, Promotion, Publicity, Speaking Skills, Speech, Success, Uncategorized, Visibility | Leave a comment
Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:
By tsufit on Dec 6, 2011 in Celebrity, Fans, Influence, Marketing, Media, music, Personal Branding, Positioning, Promotion, Publicity, story, Success, Uncategorized, Visibility | Leave a comment
A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]
By tsufit on Nov 25, 2011 in Advertising, Influence, Persuasion, Politics, Presentation Skills, Presentations, Presentations Skills, TV | Leave a comment
This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]
By tsufit on Aug 7, 2011 in Communication, Communication Skills, Communications, Communications Skills, Copywriting, Entrepreneurship, Influence, internet marketing, Marketing, Personal Branding, Persuasion, Positioning, Presentation Skills, Promotion, Uncategorized | Comments Off
Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I’d love to show you some as examples but don’t want to make anyone feel bad.) A business card can be the little piece of [...]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:
By tsufit on May 10, 2011 in book review, Book Reviews, Books, Communication, Communication Skills, Communications, Communications Skills, Influence, Luxury Pricing, Marketing, Persuasion, Presentation Skills, Presentations, Presentations Skills, Price, Price Elasticity, Prices, Pricing, Uncategorized, Why We Buy | Comments Off
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]
