We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

Anyone who’s heard me speak or read Step Into The Spotlight! knows that I love to tease corporate types. About their corporate gobbletygook. About how their words obscure meaning. About how they seem to specialize in taking something simple and making it– well, check this out…
(Thanks to Ad Age for the heads up.)

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There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]

Jews making beer? It could happen. Check out Schmaltz.com’s He’Brew. They call it “the chosen beer”.
No stranger than would-be musician Billy Bob Thornton’s new band (British invasion meets Buck Owens) or his new coffee, not his exactly. Billie Bob Coffee (as Wired calls it), is actually part of [...]

Just don’t get caught in the rain!
How nuts is this? Some companies will do anything to get attention.
Not to be caught snoozing after last years’ dramatic WonderBra Multi-Plunge Bra launch in the streets of London (Page 230 Step into the Spotlight! ) Triumph is looking to turn up the heat with a [...]

Once again, I wish I could pull my book from the bookstore shelves and scribble something in the margins. On page 97, I list 18 words and phrases which you should never use in business. But I never heard of Buzzword Bingo, a favorite pastime in boardrooms boredrooms across America. It’s been around for over [...]

Unbelievable what a bit of word of mouth can do.
(And yes, I do know it’s meaningless and I know I’m taking this WAY too seriously and I know bragging about some silly list is tacky, but for a girl with no toaster or microwave, this is exciting stuff!)
So, I got up in the middle of [...]

The guy’s a master, what can I say. Godin’s taking the “let’s give ‘em something to talk about” factor to new heights. Thanks to Adam Singer
for the heads up on this one.

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