Category: Gurus
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Oct 28, 2012 in Gurus, Innovation, leadership, Presentations, Presentations Skills, Public Speaking, Uncategorized | Leave a comment
What happens when a guru/speaker/trainer/coach gets married to another guru/speaker/trainer/coach? This. Like I said, ALL business is show business! Stars Eben Pagen, Annie Lalla and assorted cast of characters. Even a cameo appearance by fellow guru Dean Jackson.
By tsufit on Jul 6, 2012 in Advertising, Book Reviews, Books, Branding, Gurus, Marketing, Media, P.R., Personal Branding, Positioning, story, Storytelling, Uncategorized | Leave a comment
People often ask me what I’m reading. I’m generally reading 4-5 books at the same time (one in the car, one by the bed, one in the bathtub etc). The one I’m packing for my weekend music festival is a book I’m halfway through, Breakthrough Branding by Catherine Kaputa. She’s a student of my heroes, [...]
By tsufit on Jan 22, 2012 in Branding, Celebrity, Entrepreneurship, Fans, Gurus, Icons, Marketing, Media, Personal Branding, Success, Uncategorized | Leave a comment
I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]
By tsufit on Jan 5, 2012 in Celebrity, Entrepreneurship, experts, Fans, Gurus, Marketing, music, Personal Branding, Positioning, Publicity Stunts, Uncategorized, Visibility | Leave a comment
It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]
By tsufit on Dec 21, 2011 in Authenticiy, Comedy, Cool Stuff, experts, Gurus, Humor, Humour, Inspiration, leadership, Uncategorized, viral marketing | Leave a comment
Many people are reluctant to step into the spotlight. Nowadays, it’s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit
By tsufit on Dec 18, 2011 in Guest Bloggers, Gurus, Marketing, Uncategorized | Leave a comment
We have a tradition at Step Into The Spotlight! of inviting guest bloggers to share their wisdom with you. I’m delighted to introduce you to Tad Hargrave of Marketing for Hippies who will be gracing this blog with his insights from time to time. Today’s post is about realizing what our market really wants. Take [...]
