By tsufit on Mar 3, 2011 in Breaking News, Celebrity, Fans, Marketing, Media, music, P.R., Personal Branding, Publicity, Publicity Stunts, Social Media, Uncategorized, viral marketing | Comments Off
There’s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that “The media does not need to be informed every time you have a haircut.” Apparently I was wrong. Today’s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]
By tsufit on Feb 4, 2011 in Advertising, Branding, Commercials, Creativity, Fans, Influence, Marketing, Media, Positioning, Sales, Storytelling, TV, Uncategorized | Comments Off
My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:
By tsufit on Dec 20, 2010 in Breaking News, Celebrity, Comedy, Fans, Humor, Humour, Marketing, Media, Price, Prices, Pricing, Publicity, Sales, Uncategorized | Comments Off
That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]
By tsufit on Oct 18, 2010 in Branding, Comedy, Contests, Cool Stuff, Fans, Humor, Humour, Marketing, Media, music, Personal Branding, Radio, Reality TV, Success, Uncategorized | Comments Off
You know you’ve succeeded in creating a personal brand when it is worthy of being parodied. Even those of you who are not American Idol fans must have noticed Adam Lambert’s skyrocketing success, despite the fact that some homogeneous white bread type and not he, was the winner of American Idol. Beyond his voice, Adam [...]
By tsufit on Jul 28, 2010 in Books, Branding, Celebrity, Entrepreneurship, Fans, Marketing, music, Personal Branding, Positioning, Social Media, Success, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]