By tsufit on Feb 26, 2016 in Attention, Celebrity, Comedy, Contests, Cool Stuff, Fans, Humor, Humour, Icons, Influence, Media, Persona, Personal Branding, Promotion, Publicity, Reality TV, Show Business, TV, Uncategorized | Leave a comment
Enough already! So many reality shows, so many people trying to step into the spotlight, not with talent or brains or skill, but with what they hope is “IT”. We even see it in the Presidential Campaign where celebrity seems to be paying off big time. Jimmy Kimmel has come up with a biting commentary […]
By tsufit on Feb 18, 2016 in Attention, Business, Cause Marketing, Celebrity, Fans, leadership, List Building, Marketing, Networking, Promotion, Success, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
By tsufit on Jan 23, 2016 in 30 Second Networking Infomercial, Advertising, Attention, Business, Commercials, Creativity, Customer Retention, Fans, internet marketing, Marketing, Media, Promotion, Publicity, Social Media, Traffic Creation, Uncategorized, viral marketing | Leave a comment
IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?
By tsufit on Dec 12, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticiy, Branding, Business, Commercials, Communication Skills, Communications, Communications Skills, Cool Stuff, Creativity, Entrepreneurship, Fans, Influence, Innovation, Marketing, Media, P.R., Persona, Personal Branding, Positioning, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Traffic Creation, Uncategorized, Word of Mouth Marketing | Leave a comment
Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]
By tsufit on Dec 7, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Cool Stuff, Creativity, Customer Retention, Customer Service, Fans, Humor, Humour, Uncategorized | 9 Comments
I think Southwest does this better than Delta, with a live humorous presentation. Delta’s is a bit long. What do you think? Which do you like better? Do YOU use humor in your messages to your clients and prospects? Why or why not? Thanks to Joel Alpert, Branding strategist, for sharing the Delta video.
By tsufit on Aug 28, 2015 in Authenticiy, Branding, Breaking News, Creativity, Fans, Innovation, Inspiration, Media, Movements, News, P.R., Personal Branding, Persuasion, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility | Leave a comment
IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response: