Category: Fans

Do YOU Have What It Takes? »

Enough already! So many reality shows, so many people trying to step into the spotlight, not with talent or brains or skill, but with what they hope is “IT”. We even see it in the Presidential Campaign where celebrity seems to be paying off big time. Jimmy Kimmel has come up with a biting commentary […]

Would YOU Prospect in LAUNDRY ROOMS like Hillary is Doing? »

Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

Want to be in an IKEA commercial? »

IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?

LEADER or FOLLOWER? Which DOOR Would YOU Choose? »

Dove has done it again, made us think, with a compelling new experiment and video which bolsters its “Campaign for Real Beauty”. Brilliant strategy–associating a product or company with an empowering feeling. A great reminder that as entrepreneurs, we must lead MOVEMENTS! What movement are YOU leading? If the 2 doors said LEADER and FOLLOWER, […]

Should you use HUMOR in your business messages? »

I think Southwest does this better than Delta, with a live humorous presentation. Delta’s is a bit long. What do you think? Which do you like better? Do YOU use humor in your messages to your clients and prospects? Why or why not? Thanks to Joel Alpert, Branding strategist, for sharing the Delta video.

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

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