Category: experts

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

47 Ways to Ride the Presidential Race PUBLICITY Wave! »

How can YOU ride the current wave of publicity being given to the Presidential Candidates? Here are a few ideas to get you started if you are in any of the following professions. Please ADD to this list in the comments below! 1. Debate Coach: Comment on who won the recent debate and why. 2. […]

How Can YOU Attract Some PIGGYBACK PUBLICITY by Commenting on this “News” Item? »

So a 17 year old was reprimanded and suspended for wearing a rather drab ordinary looking skirt that was deemed “too short” by one of her teachers. She lashes back publicly and makes the news–even People.com! (Click on the link for the story) OK, so here’s a Challenge. Whenever I see something interesting in the […]

Jeff Steinmann on How to Choose Your Niche »

Jeff is a member of our new Step Into The Spotlight! Group on LinkedIn (You can apply to join at www.SpotlightGroup.biz) and here he dishes out the 3 key things you need to find your niche. You’ll have direct access to Jeff and other marketing mentors in the Step Into The Spotlight! Group so join […]

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did […]

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

Are You Playing Your Violin in the Subway? »

It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are […]

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