Category: Entrepreneurship
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to [...]
By tsufit on Jan 31, 2013 in About the Author, Authenticity, Coaching, Entrepreneurship, Motivation, Uncategorized | Leave a comment
Just chatting with one of my 4 favourite daughters, and in conversation, she said “If you test a frog by how he flies, he’s going to feel really stupid.” She heard it from Albert Einstein (maybe they were Facebook friends…) who put it like this: “Everybody is a genius. But if you judge a fish [...]
By tsufit on Jan 7, 2013 in Authenticity, Entrepreneurial Education, Entrepreneurship, experts, internet marketing, Marketing, Uncategorized, Visibility | Leave a comment
Jeff is a member of our new Step Into The Spotlight! Group on LinkedIn (You can apply to join at www.SpotlightGroup.biz) and here he dishes out the 3 key things you need to find your niche. You’ll have direct access to Jeff and other marketing mentors in the Step Into The Spotlight! Group so join [...]
By tsufit on Dec 23, 2012 in Authenticity, Authors, book review, Book Reviews, Books, Branding, Business, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, experts, Icons, Influence, Innovation, Inspiration, leadership, Motivation, music, Networking, P.R., Persona, Personal Branding, Promotion, Publicity, Sales, Show Business, Storytelling, Success, Uncategorized | Leave a comment
In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Nov 29, 2012 in Books, Cool Stuff, Entrepreneurship, Humor, Humour, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility | Leave a comment
I’m always recommending that entrepreneurs grab a bit of piggyback publicity. That’s where you get attention by highjacking someone else’s fame, not really hijacking, but more like being a stowaway, getting a free ride based on someone else’s popularity. Here’s a cute one. 50 Shades of Chicken. Thanks to my new buddy Cindy Ashton for [...]
