Category: Customer Service

Would you handle a PR crisis as well as KFC did? »

So, KFC, formerly Kentucky Fried Chicken, sells chicken. But you can’t fry what you don’t have. Sounds far fetched, I know, but KFC ran out of chicken. Customers? Not happy. What’s a Colonel to do? So, they took their initials, KFC, rearranged the order and put out this provocative ad. Along with an apology. Did […]

Should you use HUMOR in your business messages? »

I think Southwest does this better than Delta, with a live humorous presentation. Delta’s is a bit long. What do you think? Which do you like better? Do YOU use humor in your messages to your clients and prospects? Why or why not? Thanks to Joel Alpert, Branding strategist, for sharing the Delta video.

West Jet Steps Into The Spotlight! »

So, West Jet out Oprahed Oprah recently and did a little surprise marketing. A publicity stunt some might say. Probably a lot cheaper to do this and get a viral bonanza than to cough up money for an expensive commercial. Finally some good news out of Toronto. Check it out.

Last Call! Deadline Mon 5pm for Chance at 3 Book Giveaway »

Wow! Lots of entrepreneurs are eager to get their hands on one of 3 autographed copies of Jeff Beals’ award winning book, Self Marketing Power. (See the flood of comments re last post.) The DEADLINE is tomorrow, Monday March 28 at 5pm EST so if you haven’t thrown your name into the hat, you can […]

Step Out of the Shadows & Into the Spotlight! »

Step Out of the Shadows & Into the Spotlight! Stand Out and Get Noticed! I’ve been encouraging my followers to do this for years. And when I find others who are carrying the torch as well, I bring them to you here, ’cause they might have a secret that will help you do it faster. […]

Karma Marketing »

He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy. I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree. Saul Colt, “Head of Magic” at Fresh Books, calls it […]

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