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	<title>Step Into The Spotlight! &#187; Customer Retention</title>
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		<title>Last Call! Deadline Mon 5pm for Chance at 3 Book Giveaway</title>
		<link>http://tsufit.com/blog/2011/03/last-call-deadline-mon-5pm-for-chance-at-3-book-giveaway/</link>
		<comments>http://tsufit.com/blog/2011/03/last-call-deadline-mon-5pm-for-chance-at-3-book-giveaway/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 19:28:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Jeff Beals]]></category>
		<category><![CDATA[Self Marketing Power]]></category>
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		<category><![CDATA[Step Into The Spotlight!]]></category>
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		<description><![CDATA[Wow! Lots of entrepreneurs are eager to get their hands on one of 3 autographed copies of Jeff Beals&#8217; award winning book, Self Marketing Power. (See the flood of comments re last post.) The DEADLINE is tomorrow, Monday March 28 at 5pm EST so if you haven&#8217;t thrown your name into the hat, you can [...]]]></description>
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		<title>Gilbert Gottfried&#8211;Celebrity Quacks One Time Too Many</title>
		<link>http://tsufit.com/blog/2011/03/gilbert-gottfried-celebrity-quacks-one-time-too-many/</link>
		<comments>http://tsufit.com/blog/2011/03/gilbert-gottfried-celebrity-quacks-one-time-too-many/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 14:26:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Communication]]></category>
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		<category><![CDATA[Customer Retention]]></category>
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		<category><![CDATA[Aflac]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
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		<category><![CDATA[Gilbert Gottfried]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Spokespeople]]></category>
		<category><![CDATA[Spokesperson]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4699</guid>
		<description><![CDATA[In my last post, we talked about leveraging celebrity, yours or someone else&#8217;s and how it&#8217;s possible to leverage the celebrity of those who have created it for themselves. That&#8217;s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it&#8217;s famous duck. Hard to forget Gottfried&#8217;s distinctive voice from Disney&#8217;s [...]]]></description>
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		<title>&#8220;Any Publicity is Good Publicity&#8221;? Ain&#8217;t Necessarily So. Just Ask Toyota.</title>
		<link>http://tsufit.com/blog/2010/02/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/</link>
		<comments>http://tsufit.com/blog/2010/02/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:52:31 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Communication]]></category>
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		<category><![CDATA[Corporate Life]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Brand Reputation]]></category>
		<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Dell Hell]]></category>
		<category><![CDATA[Domino's Pizza]]></category>
		<category><![CDATA[Maple Leaf Foods]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Toyota Crisis]]></category>
		<category><![CDATA[Toyota PR]]></category>
		<category><![CDATA[Toyota Recall]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2632</guid>
		<description><![CDATA[There&#8217;s a saying: &#8220;Any publicity is good publicity&#8221;. &#8220;As long as they&#8217;re talking about you&#8221; people say. Ain&#8217;t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino&#8217;s Pizza. Every company should have a &#8220;sh-t hits the fan plan&#8221; &#8217;cause if and when it [...]]]></description>
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		<title>Karma Marketing</title>
		<link>http://tsufit.com/blog/2008/10/karma-marketing/</link>
		<comments>http://tsufit.com/blog/2008/10/karma-marketing/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 04:03:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Becky Carroll]]></category>
		<category><![CDATA[Customers Rock]]></category>
		<category><![CDATA[Fresh Books]]></category>
		<category><![CDATA[Karma Marketing]]></category>
		<category><![CDATA[Saul Colt]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=335</guid>
		<description><![CDATA[He calls himself The Smartest Man in the World and he may very well be right. He&#8217;s definitely one of the nicest and that&#8217;s kinda the point. It&#8217;s his whole marketing strategy. I&#8217;m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree. Saul Colt, &#8220;Head of Magic&#8221; at Fresh Books, calls it [...]]]></description>
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