Category: Customer Retention
By tsufit on Jan 23, 2016 in 30 Second Networking Infomercial, Advertising, Attention, Business, Commercials, Creativity, Customer Retention, Fans, internet marketing, Marketing, Media, Promotion, Publicity, Social Media, Traffic Creation, Uncategorized, viral marketing | Leave a comment
IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?
By tsufit on Dec 7, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Cool Stuff, Creativity, Customer Retention, Customer Service, Fans, Humor, Humour, Uncategorized | 9 Comments
I think Southwest does this better than Delta, with a live humorous presentation. Delta’s is a bit long. What do you think? Which do you like better? Do YOU use humor in your messages to your clients and prospects? Why or why not? Thanks to Joel Alpert, Branding strategist, for sharing the Delta video.
By tsufit on Dec 9, 2013 in Branding, Cool Stuff, Creativity, Customer Retention, Customer Service, internet marketing, Marketing, Media, Positioning, Publicity, Publicity Stunts, Social Media, Uncategorized, Word of Mouth Marketing | Leave a comment
So, West Jet out Oprahed Oprah recently and did a little surprise marketing. A publicity stunt some might say. Probably a lot cheaper to do this and get a viral bonanza than to cough up money for an expensive commercial. Finally some good news out of Toronto. Check it out.
By tsufit on Mar 27, 2011 in Book Giveaway, Books, Branding, Customer Retention, Customer Service, Entrepreneurship, Marketing, Personal Branding, Promotion, Uncategorized | 2 Comments
Wow! Lots of entrepreneurs are eager to get their hands on one of 3 autographed copies of Jeff Beals’ award winning book, Self Marketing Power. (See the flood of comments re last post.) The DEADLINE is tomorrow, Monday March 28 at 5pm EST so if you haven’t thrown your name into the hat, you can […]
By tsufit on Mar 15, 2011 in Branding, Breaking News, Celebrity, Comedy, Communication, Communications, Customer Retention, Humor, Humour, Marketing, Media, Publicity, Uncategorized | Comments Off on Gilbert Gottfried–Celebrity Quacks One Time Too Many
In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s […]
By tsufit on Feb 1, 2010 in Advertising, Branding, Breaking News, Communication, Communications, Corporate Life, Customer Retention, Management, Media, Publicity, Uncategorized | Comments Off on “Any Publicity is Good Publicity”? Ain’t Necessarily So. Just Ask Toyota.
There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza. Every company should have a “sh-t hits the fan plan” ’cause if and when it […]
By tsufit on Oct 28, 2008 in Authenticiy, Cool Stuff, Creativity, Customer Retention, Customer Service, Innovation, Marketing, Success, Uncategorized | Leave a comment
He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy. I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree. Saul Colt, “Head of Magic” at Fresh Books, calls it […]