By tsufit on Feb 1, 2010 in Advertising, Branding, Breaking News, Communication, Communications, Corporate Life, Customer Retention, Management, Media, Publicity, Uncategorized | Comments Off
There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So.
Want publicity? Careful what you wish for.
Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza.
Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]
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By tsufit on Oct 28, 2008 in Authenticiy, Cool Stuff, Creativity, Customer Retention, Customer Service, Innovation, Marketing, Success, Uncategorized | Leave a comment
He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]
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