Category: Creativity

How to Get Attention for Your Message »

Yonge & Dundas in Toronto. Make sure you watch to the end! Thanks to author/director Reva Stern for the heads up. Share and Enjoy:

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Lady Gaga’s Dress Made of Meat! »

Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA’s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]

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Seinfeld & Superman for American Express — Does it Work? »

In 2004, American Express wanted to make a point (maybe two). If you buy with them, you’re insured against damage, theft etc. Was it worth the zillions I’m sure they paid Seinfeld (not to mention the special effects guys) to make that point? And what’s with the “A uniform used to be worth something?” bit [...]

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J Peterman–A Modern Day David Ogilvy »

So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]

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Last Entrepreneur Standing »

So I’m watching last comic standing tonight. Nobody is all that funny. What ever happened to Paul Foot? But I did notice something. That it’s more important to have an interesting colorful persona than to have “good jokes”. Several of the comedians were funny on paper. One even got the compliment that if the show [...]

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Christina Hills Steps Into The Spotlight with Alice in WordPressLand »

Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can! Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the [...]

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Using Stories to Sell Stuff »

Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]

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People Will Do Anything to Get a Celebrity Endorsement! »

Got an email this morning that said: “The Queen” spotted with self help book http://www.youtube.com/watch?v=w7Q3PorQEig It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench [...]

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Looking For a Job? It Worked For Her! »

Here’s the real deal, Kelly Kinney, the one Glamour based it’s story on. According to the Glamour piece, she says she got a job interview and that she’s now a director of sales and marketing. See glamourized version in post below. Share and Enjoy:

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Unconventional Marketing for Job Seekers »

My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney! Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the [...]

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