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	<title>Step Into The Spotlight! &#187; Creativity</title>
	<atom:link href="http://tsufit.com/blog/category/creativity/feed/" rel="self" type="application/rss+xml" />
	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Diet Soft Drink Wars: Wooing Manly Men</title>
		<link>http://tsufit.com/blog/2012/03/diet-soft-drink-wars-wooing-manly-men/</link>
		<comments>http://tsufit.com/blog/2012/03/diet-soft-drink-wars-wooing-manly-men/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 03:24:08 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Dr. Pepper 10]]></category>
		<category><![CDATA[Pepsi Max]]></category>
		<category><![CDATA[Step Into The Spotlight! Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6453</guid>
		<description><![CDATA[Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell&#8230; A little better&#8230; This one (spoof) is my favorite&#8230; Thanks for the heads up D! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2012/03/diet-soft-drink-wars-wooing-manly-men/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Grass Roots Entrepreneurship</title>
		<link>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/</link>
		<comments>http://tsufit.com/blog/2012/02/grass-roots-entrepreneurship/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:19:02 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[1 800 Got Junk?]]></category>
		<category><![CDATA[Brian Scudamore]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[grass roots entrepreneur]]></category>
		<category><![CDATA[Poop Patrol]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6279</guid>
		<description><![CDATA[Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there&#8217;s a business who gets it. Simple offering. Here&#8217;s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog&#8217;s poop. From your stoop. [OK, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Sell an Ugly Brown Liquid Revisited</title>
		<link>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/</link>
		<comments>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 00:09:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Ugly Brown Liquid]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you really selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6133</guid>
		<description><![CDATA[In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here&#8217;s one more. Not sure how many cans it&#8217;ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing: Go Narrow or Go Home!</title>
		<link>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/</link>
		<comments>http://tsufit.com/blog/2011/09/marketing-go-narrow-or-go-home/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 05:00:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dean Jackson]]></category>
		<category><![CDATA[I Love Marketing Podcast]]></category>
		<category><![CDATA[Joe Polish]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[We Shoot Bottles]]></category>
		<category><![CDATA[We Shoot Cans]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5794</guid>
		<description><![CDATA[One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it&#8217;s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that&#8217;s not usually what will get you noticed in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Think Like Leonardo Da Vinci: How to Leverage Celebrity</title>
		<link>http://tsufit.com/blog/2011/08/think-like-leonardo-da-vinci-how-to-leverage-celebrity/</link>
		<comments>http://tsufit.com/blog/2011/08/think-like-leonardo-da-vinci-how-to-leverage-celebrity/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 19:53:18 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5582</guid>
		<description><![CDATA[So, just had a peek at the agenda for the ICF conference in Las Vegas in September. (I&#8217;m speaking the day before at Viki Winterton&#8217;s Coaches&#8217; Edge™ Extravaganza the day before with the likes of Michael Gerber, James Malinchak, story telling guru Lisa Bloom etc.) And I see that this guy, Michael Gelb is giving [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/think-like-leonardo-da-vinci-how-to-leverage-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Random Acts of Chocolate</title>
		<link>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/</link>
		<comments>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 00:58:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Chocolate]]></category>
		<category><![CDATA[Diamond Shreddies]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[random acts of chocolate]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5546</guid>
		<description><![CDATA[Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon&#8230; Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frank Kern&#8217;s Lesson on Buyer Psychology: The Black American Express Card</title>
		<link>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/</link>
		<comments>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 03:55:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[affluent]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[marketing to the affluent]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5523</guid>
		<description><![CDATA[Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pyjama Jeans&#8211;Now We&#8217;re Talking!</title>
		<link>http://tsufit.com/blog/2011/03/pyjama-jeans-now-were-talking/</link>
		<comments>http://tsufit.com/blog/2011/03/pyjama-jeans-now-were-talking/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 13:37:51 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Pajama Jeans]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Pyjama Jeans]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4588</guid>
		<description><![CDATA[This took longer than sending a man to the moon! OK, so they&#8217;re a little bit on the uggers side, but for a pyjamapreneur, exciting breakthrough! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/03/pyjama-jeans-now-were-talking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Cola Wars&#8211;Pepsi Wins This Round</title>
		<link>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/</link>
		<comments>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:44:37 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Retro Commercials]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4396</guid>
		<description><![CDATA[My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Groom Steps Into The Spotlight at His Own Wedding&#8211;Surprises Bride!</title>
		<link>http://tsufit.com/blog/2010/12/groom-steps-into-the-spotlight-at-his-own-wedding-surprises-bride/</link>
		<comments>http://tsufit.com/blog/2010/12/groom-steps-into-the-spotlight-at-his-own-wedding-surprises-bride/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 18:00:41 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[to life]]></category>
		<category><![CDATA[wedding]]></category>
		<category><![CDATA[weddings]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3835</guid>
		<description><![CDATA[My Dad just sent me this video. I still have a big smile on my face minutes later&#8230; Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/12/groom-steps-into-the-spotlight-at-his-own-wedding-surprises-bride/feed/</wfw:commentRss>
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