He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]

I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.

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So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]

“I’ll have a half caff latte, no foam, a Gone With The Wind, and a scone.”
Kinda cool. Yup, you can now order any book (or almost any, choose from 1 million titles) from a vending machine and have it printed while you wait for your coffee to brew, thanks to the Expresso Book Machine. [...]

Want to engage your audience? Tell ‘em a story. We’ve all heard this before, but this is the first time I’ve seen it on the local Weather Forecast.
I was doing the channel dance last month and got caught up in –get this, the weather forecast. I know. Pretty lame. This TV station had viewers send [...]

Jews making beer? It could happen. Check out Schmaltz.com’s He’Brew. They call it “the chosen beer”.
No stranger than would-be musician Billy Bob Thornton’s new band (British invasion meets Buck Owens) or his new coffee, not his exactly. Billie Bob Coffee (as Wired calls it), is actually part of [...]

Just don’t get caught in the rain!
How nuts is this? Some companies will do anything to get attention.
Not to be caught snoozing after last years’ dramatic WonderBra Multi-Plunge Bra launch in the streets of London (Page 230 Step into the Spotlight! ) Triumph is looking to turn up the heat with a [...]

Never really gave it much thought till I read Michele Miller’s post on the branding of Philadelphia to make it friendlier to women. And then I saw Neil Perkin’s “Life With No Ads” post which included the picture above and some other great Gregor Graf photos. We think about branding in relation to products and [...]