By tsufit on Jan 6, 2012 in Branding, Commercials, Cool Stuff, Creativity, Humor, Humour, Marketing, Media, Positioning, Promotion, TV, Uncategorized, viral marketing | Leave a comment
In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:
By tsufit on Sep 5, 2011 in Advertising, Branding, Cool Stuff, Creativity, Entrepreneurship, Innovation, Marketing, Positioning, Promotion, Uncategorized | Comments Off
One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]
By tsufit on Aug 9, 2011 in Authors, Books, Branding, Celebrity, Conferences, Creativity, Marketing, Uncategorized | Comments Off
So, just had a peek at the agenda for the ICF conference in Las Vegas in September. (I’m speaking the day before at Viki Winterton’s Coaches’ Edge™ Extravaganza the day before with the likes of Michael Gerber, James Malinchak, story telling guru Lisa Bloom etc.) And I see that this guy, Michael Gelb is giving [...]
By tsufit on Jul 10, 2011 in Advertising, Cause Marketing, Commercials, Cool Stuff, Creativity, Marketing, Movements, Uncategorized, Visibility, Why We Buy | Comments Off
Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon… Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:
By tsufit on Mar 5, 2011 in Advertising, Commercials, Cool Stuff, Creativity, Entrepreneurship, Marketing, Media, Uncategorized | Comments Off
This took longer than sending a man to the moon! OK, so they’re a little bit on the uggers side, but for a pyjamapreneur, exciting breakthrough! Share and Enjoy:
By tsufit on Feb 4, 2011 in Advertising, Branding, Commercials, Creativity, Fans, Influence, Marketing, Media, Positioning, Sales, Storytelling, TV, Uncategorized | Comments Off
My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:
By tsufit on Dec 18, 2010 in Cool Stuff, Creativity, music, Uncategorized, viral marketing | Comments Off
My Dad just sent me this video. I still have a big smile on my face minutes later… Share and Enjoy:
By tsufit on Dec 14, 2010 in Comedy, Cool Stuff, Creativity, Humor, Humour, Marketing, music, Presentation Skills, Presentations, Presentations Skills, Publicity, Publicity Stunts, Uncategorized, viral marketing | Comments Off
Yonge & Dundas in Toronto. Make sure you watch to the end! Thanks to author/director Reva Stern for the heads up. Share and Enjoy:
By tsufit on Sep 14, 2010 in Breaking News, Celebrity, Creativity, Marketing, Media, music, P.R., Personal Branding, Publicity, Publicity Stunts, TV, Uncategorized | Comments Off
Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA’s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]
