Category: Creativity
By tsufit on Mar 18, 2010 in Blogging, Communication, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Social Media, Storytelling, Traffic Creation, Uncategorized, internet marketing | Leave a comment
Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can!
Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the [...]
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By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, Storytelling, Uncategorized, Why We Buy, story | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
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By tsufit on Jan 16, 2010 in Advertising, Books, Celebrity, Cool Stuff, Creativity, Entrepreneurship, Marketing, Media, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing | 1 Comment
Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]
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By tsufit on Dec 25, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Marketing, Personal Branding, Uncategorized | Comments Off
Here’s the real deal, Kelly Kinney, the one Glamour based it’s story on. According to the Glamour piece, she says she got a job interview and that she’s now a director of sales and marketing. See glamourized version in post below.
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By tsufit on Dec 24, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Innovation, Marketing, Media, Personal Branding, Publicity, Uncategorized | Comments Off
My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the actual [...]
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By tsufit on Dec 15, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Entrepreneurship, Marketing, Publicity, Publicity Stunts, Uncategorized, Word of Mouth Marketing | Comments Off
Need a New BBQ?
You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!
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By tsufit on Nov 16, 2009 in Behavioral Economics, Behavioural Economics, Branding, Creativity, Marketing, Persuasion, Positioning, Sales, Storytelling, Success, Uncategorized, Why We Buy | Comments Off
Forget trying to guess what people want. Forget trying to ask people what they want. They don’t know!
But we do know this, according to Gladwell and his buddy Dr. Howard Moskovitz. There is no universal answer. There is no perfect spaghetti sauce. There is no perfect Pepsi. There is no perfect pickle. Only Perfect Pepsis. [...]
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By tsufit on Oct 4, 2009 in Advertising, Branding, Cool Stuff, Creativity, Marketing, Positioning, Sales, Uncategorized, Why We Buy | 2 Comments
My eldest daughter is studying Biology at University while her mama is studying Buy-ology at home.
I had already read Paco Underhill’s Why We Buy a few times, once years ago and again before my book came out. When I first caught a glimpse of Buyology , I assumed it was the latest Underhill [...]
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By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]
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By tsufit on Apr 1, 2009 in Advertising, Cool Stuff, Creativity, Marketing, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Top Marketing Bloggers, Uncategorized, viral marketing | Leave a comment
You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.
How cool is this? Not sure it makes we want to [...]
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