Category: Creativity

An Entrepreneurial Cinderella Story: Caine’s Arcade »

Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]

How to Get Priceless Publicity for Pennies! »

Proctor & Gamble Unlocks the Secret of Movement Marketing »

Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.

Less Isn’t Always More… »

Saw this ad today at the mall and I must say it was arresting. I stopped and started to actually read it. Very clever marketing.

Diet Soft Drink Wars: Wooing Manly Men »

Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell… A little better… This one (spoof) is my favorite… Thanks for the heads up D!

Grass Roots Entrepreneurship »

Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there’s a business who gets it. Simple offering. Here’s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog’s poop. From your stoop. [OK, [...]

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