Category: Creativity

How to Sell an Ugly Brown Liquid Revisited »

In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

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Marketing: Go Narrow or Go Home! »

One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]

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Think Like Leonardo Da Vinci: How to Leverage Celebrity »

So, just had a peek at the agenda for the ICF conference in Las Vegas in September. (I’m speaking the day before at Viki Winterton’s Coaches’ Edge™ Extravaganza the day before with the likes of Michael Gerber, James Malinchak, story telling guru Lisa Bloom etc.) And I see that this guy, Michael Gelb is giving [...]

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Random Acts of Chocolate »

Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon… Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]

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Frank Kern’s Lesson on Buyer Psychology: The Black American Express Card »

Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:

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Pyjama Jeans–Now We’re Talking! »

This took longer than sending a man to the moon! OK, so they’re a little bit on the uggers side, but for a pyjamapreneur, exciting breakthrough! Share and Enjoy:

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The Cola Wars–Pepsi Wins This Round »

My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:

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Groom Steps Into The Spotlight at His Own Wedding–Surprises Bride! »

My Dad just sent me this video. I still have a big smile on my face minutes later… Share and Enjoy:

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How to Get Attention for Your Message »

Yonge & Dundas in Toronto. Make sure you watch to the end! Thanks to author/director Reva Stern for the heads up. Share and Enjoy:

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Lady Gaga’s Dress Made of Meat! »

Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA’s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]

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