By tsufit on Dec 29, 2012 in Authenticity, Cool Stuff, Creativity, Innovation, Inspiration, Movements, Movies, Publicity, Publicity Stunts, Storytelling, Success, Uncategorized, viral marketing | 1 Comment
Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)
By tsufit on Dec 23, 2012 in Authenticity, Authors, book review, Book Reviews, Books, Branding, Business, Celebrity, Creativity, Entrepreneurial Education, Entrepreneurship, experts, Icons, Influence, Innovation, Inspiration, leadership, Motivation, music, Networking, P.R., Persona, Personal Branding, Promotion, Publicity, Sales, Show Business, Storytelling, Success, Uncategorized | Leave a comment
In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]
By tsufit on Nov 29, 2012 in Cause Marketing, Creativity, Marketing, Media, Movements, Promotion, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility | Leave a comment
By tsufit on Aug 29, 2012 in Advertising, Authenticiy, Branding, Cause Marketing, Commercials, Creativity, Influence, Innovation, Marketing, Movements, P.R., Persuasion, Positioning, Uncategorized, viral marketing | Leave a comment
Bullying. It’s horrible. And topical. Which is probably why Proctor & Gamble has hooked into it, a brilliant followup to the Campaign for Real Beauty unleashed a few years ago. Yup, mean stinks! Thanks for the heads up P.
By tsufit on Aug 10, 2012 in Advertising, Authenticiy, Cause Marketing, Cool Stuff, Copywriting, Creativity, Influence, Marketing, Media, Persuasion, Uncategorized | Leave a comment
Saw this ad today at the mall and I must say it was arresting. I stopped and started to actually read it. Very clever marketing.
By tsufit on Mar 11, 2012 in Branding, Comedy, Commercials, Creativity, Humor, Humour, Uncategorized | 1 Comment
Not sure if this was a grade 8 school project or what, but it could have used a little more subtle approach. You gotta show, not tell… A little better… This one (spoof) is my favorite… Thanks for the heads up D!
By tsufit on Feb 6, 2012 in Advertising, Branding, Creativity, Entrepreneurship, Marketing, Uncategorized | Leave a comment
Just walked my daughter to the bus stop and on the way back I saw a truck marked Poop Patrol and my first thought was now there’s a business who gets it. Simple offering. Here’s the scoop. They stoop to pick up your poop. Well, not your poop. Your dog’s poop. From your stoop. [OK, [...]