Category: Creativity
By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]
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By tsufit on Apr 1, 2009 in Advertising, Cool Stuff, Creativity, Marketing, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Top Marketing Bloggers, Uncategorized, viral marketing | Leave a comment
You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.
How cool is this? Not sure it makes we want to [...]
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By tsufit on Mar 30, 2009 in Book Reviews, Books, Cool Stuff, Creativity, Humor, Marketing, Publicity, Uncategorized, book review | Leave a comment
I gotta say, page 14 was my favorite page. OK, 15 wasn’t too shabby either. Just ’cause it was so unexpected. Now I’ve gone and spoiled it, so please, don’t tell Andy, and do act surprised.
Andy knew the bar was high on this book and I gotta say, he, what’s that cliche again?, surpassed [...]
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By tsufit on Mar 4, 2009 in Branding, Creativity, Entrepreneurship, Innovation, Inspiration, Marketing, Publicity, Start-ups, Storytelling, Success, Uncategorized | 1 Comment
Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool)
living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]
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By tsufit on Feb 21, 2009 in Advertising, Commercials, Creativity, Humor, Marketing, Public Speaking, TV, Uncategorized | 2 Comments
Just saw this commercial on TV for the first time tonight! Love how they stepped up to the plate, thought outside the box and went to the next level on this one. They really pushed the envelope.
Anyone who thinks this commercial is an exaggeration has never worked in corporate America, hired a consultant or [...]
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By tsufit on Feb 15, 2009 in Advertising, Book Reviews, Books, Branding, Creativity, Entrepreneurship, Marketing, Public Speaking, Publicity, Technology, Top Marketing Bloggers, Uncategorized | Leave a comment
A Reality Check from Guy Kawasaki
We’re celebrating 50 Top Marketing Bloggers this year at Step Into The Spotlight! and this Guy is certainly one of them. When my review copy of Reality Check
arrived, I was surprised by how heavy it was. This from a man who says that the ideal length of an email is [...]
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By tsufit on Dec 24, 2008 in Celebritiy, Creativity, Marketing, TV, Uncategorized, viral marketing | Leave a comment
Got an email a few minutes ago saying ” Joe Polish in New York at David Letterman show”. Joe Polish is a very successful marketing maven, so this intrigued me until I noticed that it said “at the David Letterman show” not “on the David Letterman show”. The thing is, the celebrity name-dropping was enough [...]
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By tsufit on Dec 6, 2008 in Advertising, Blogging, Branding, Creativity, Humor, Innovation, Marketing, Positioning, Publicity, TV, Uncategorized | Leave a comment
Did a couple of podcast interviews today–one with the engaging Anna Farmery, (it’ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year–no pressure Anna!), and we touched on the issue that a lot of businesses don’t know what they’re really selling. Here’s one that [...]
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By tsufit on Oct 28, 2008 in Authenticiy, Cool Stuff, Creativity, Customer Retention, Customer Service, Innovation, Marketing, Success, Uncategorized | Leave a comment
He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]
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By tsufit on Oct 21, 2008 in Advertising, Branding, Cool Stuff, Creativity, Entrepreneurship, Marketing, Positioning | Leave a comment
I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.
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