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	<title>Step Into The Spotlight! &#187; Corporate Life</title>
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		<title>How to Start a Movement</title>
		<link>http://tsufit.com/blog/2010/02/how-to-start-a-movement/</link>
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		<pubDate>Sun, 14 Feb 2010 00:55:23 +0000</pubDate>
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		<category><![CDATA[starting a movement]]></category>
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		<description><![CDATA[In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for [...]]]></description>
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		<title>&#8220;Any Publicity is Good Publicity&#8221;? Ain&#8217;t Necessarily So. Just Ask Toyota.</title>
		<link>http://tsufit.com/blog/2010/02/any-publicity-is-good-publicity-aint-necessarily-so-just-ask-toyota/</link>
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		<pubDate>Mon, 01 Feb 2010 15:52:31 +0000</pubDate>
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		<category><![CDATA[Domino's Pizza]]></category>
		<category><![CDATA[Maple Leaf Foods]]></category>
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		<category><![CDATA[Toyota]]></category>
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		<description><![CDATA[There&#8217;s a saying: &#8220;Any publicity is good publicity&#8221;. &#8220;As long as they&#8217;re talking about you&#8221; people say. Ain&#8217;t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino&#8217;s Pizza. Every company should have a &#8220;sh-t hits the fan plan&#8221; &#8217;cause if and when it [...]]]></description>
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		<title>Step Into The Spotlight! Welcomes Guest Blogger, David Meerman Scott &amp; Book Giveaway!</title>
		<link>http://tsufit.com/blog/2009/03/step-into-the-spotlight-welcomes-guest-blogger-david-meerman-scott-book-giveaway/</link>
		<comments>http://tsufit.com/blog/2009/03/step-into-the-spotlight-welcomes-guest-blogger-david-meerman-scott-book-giveaway/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 13:24:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[New Rules of Marketing and PR]]></category>
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		<category><![CDATA[WebInkNow]]></category>
		<category><![CDATA[World Wide Rave]]></category>

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		<description><![CDATA[Time for another Step Into The Spotlight! Business Book Giveaway! David Meerman Scott, one of our 50 Top Marketing Bloggers is our Guest Blogger this week and we&#8217;ll be giving away 3 copies of his new book, World Wide Rave which comes out March 3. All you have to do for a chance to get [...]]]></description>
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