By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Feb 13, 2010 in Cool Stuff, Corporate Life, Influence, leadership, Social Media, Success, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off on How to Start a Movement
In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for […]
By tsufit on Feb 1, 2010 in Advertising, Branding, Breaking News, Communication, Communications, Corporate Life, Customer Retention, Management, Media, Publicity, Uncategorized | Comments Off on “Any Publicity is Good Publicity”? Ain’t Necessarily So. Just Ask Toyota.
There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So. Want publicity? Careful what you wish for. Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza. Every company should have a “sh-t hits the fan plan” ’cause if and when it […]
By tsufit on Mar 1, 2009 in Advertising, Blogging, Corporate Life, Guest Bloggers, Marketing, Positioning, Top Marketing Bloggers, viral marketing | 10 Comments
Time for another Step Into The Spotlight! Business Book Giveaway! David Meerman Scott, one of our 50 Top Marketing Bloggers is our Guest Blogger this week and we’ll be giving away 3 copies of his new book, World Wide Rave which comes out March 3. All you have to do for a chance to get […]