By tsufit on Feb 14, 2017 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Attention, Business, Cause Marketing, Celebrity, Comedy, Commercials, Communication, Communication Skills, Communications, Communications Skills, Cool Stuff, Copywriting, Creativity, Humor, Humour, Influence, Marketing, Media, music, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Radio, Rant, Speaking Skills, Speech, Speeches, Traffic Creation, viral marketing | Leave a comment
Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]
By tsufit on Apr 30, 2016 in Branding, Business, Celebrity, Communication, Copywriting, Influence, leadership, Marketing, Media, Persona, Personal Branding, Persuasion, Politics, Positioning, Publicity, Uncategorized | Leave a comment
Despite his recent widely reported but short lived boycott of Apple products, Donald Trump does have ONE thing in common with Apple, (the computer company, not the fruit). Apple & Trump are both masterful at branding & positioning their competitors! Apple did it with a series of MAC vs PC commercials where they branded & […]
By tsufit on Jan 31, 2016 in Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Commercials, Copywriting, Creativity, Marketing, Persuasion, Positioning, Uncategorized, Why We Buy | Leave a comment
Seriously, Sunkist? “Not your mother’s grapefruit”? You’ve re-invented the grapefruit? We get that you couldn’t stick “New & Improved” on the label like they do with laundry detergent, but “The Health and Beauty of the Modern Grapefruit”? I bought 5 bags of these MODERN grapefruits this morning just in case my 4 millennial daughters don’t […]
By tsufit on Aug 10, 2012 in Advertising, Authenticiy, Cause Marketing, Cool Stuff, Copywriting, Creativity, Influence, Marketing, Media, Persuasion, Uncategorized | Leave a comment
Saw this ad today at the mall and I must say it was arresting. I stopped and started to actually read it. Very clever marketing.
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by […]
By tsufit on Aug 29, 2011 in Advertising, Branding, Copywriting, Entrepreneurship, Marketing, Media, Uncategorized, Why We Buy | 2 Comments
Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it’s selling discretion. I’m guessing that’s not his wife or daughter… If a boring old merchant services company can figure out what it’s selling and bring it to life, so can YOU!
By tsufit on Aug 7, 2011 in Communication, Communication Skills, Communications, Communications Skills, Copywriting, Entrepreneurship, Influence, internet marketing, Marketing, Personal Branding, Persuasion, Positioning, Presentation Skills, Promotion, Uncategorized | Comments Off on Are You Making an Impact? Insider Secrets Revealed!
Ran into copywriter extraordinaire Michele PW for the 3rd time recently and found myself once again complimenting her on her powerful business card. So many business cards are SO lame. (I’d love to show you some as examples but don’t want to make anyone feel bad.) A business card can be the little piece of […]