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	<title>Step Into The Spotlight! &#187; Cool Stuff</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>How a Publicity Stunt Can Get You on the Today Show</title>
		<link>http://tsufit.com/blog/how-a-publicity-stunt-can-get-you-on-the-today-show/</link>
		<comments>http://tsufit.com/blog/how-a-publicity-stunt-can-get-you-on-the-today-show/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:53:09 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Half.com]]></category>
		<category><![CDATA[Halfway]]></category>
		<category><![CDATA[Mark Hughes]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Stunts]]></category>
		<category><![CDATA[Today Show]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2785</guid>
		<description><![CDATA[
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o&#8217; the green stuff and a lot of ingenuity. 
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Start a Movement</title>
		<link>http://tsufit.com/blog/how-to-start-a-movement/</link>
		<comments>http://tsufit.com/blog/how-to-start-a-movement/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 00:55:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Corporate Life]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Derek Sivers]]></category>
		<category><![CDATA[starting a movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2772</guid>
		<description><![CDATA[In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen  [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/how-to-start-a-movement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People Will Do Anything to Get a Celebrity Endorsement!</title>
		<link>http://tsufit.com/blog/people-will-do-anything-to-get-a-celebrity-endorsement/</link>
		<comments>http://tsufit.com/blog/people-will-do-anything-to-get-a-celebrity-endorsement/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 16:14:47 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Queen Elizabeth]]></category>
		<category><![CDATA[Ron Holland]]></category>
		<category><![CDATA[The Eureka Enigma]]></category>
		<category><![CDATA[The Queen]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2042</guid>
		<description><![CDATA[
Got an email this morning that said: 
&#8220;The Queen&#8221; spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It&#8217;s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a &#8220;You Just Proved Bench Advertising Works&#8221; [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I&#8217;m SO glad to be an entrepreneur! This is HILARIOUS!</title>
		<link>http://tsufit.com/blog/im-so-glad-to-be-an-entrepreneur-this-is-hilarious/</link>
		<comments>http://tsufit.com/blog/im-so-glad-to-be-an-entrepreneur-this-is-hilarious/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 03:30:43 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Job Market]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2013</guid>
		<description><![CDATA[



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]]></description>
		<wfw:commentRss>http://tsufit.com/blog/im-so-glad-to-be-an-entrepreneur-this-is-hilarious/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking For a Job? It Worked For Her!</title>
		<link>http://tsufit.com/blog/looking-for-a-job-it-worked-for-her/</link>
		<comments>http://tsufit.com/blog/looking-for-a-job-it-worked-for-her/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 15:45:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Job Hunting]]></category>
		<category><![CDATA[Job Seekers]]></category>
		<category><![CDATA[Kelly Kinney]]></category>
		<category><![CDATA[Looking for a job? Job Seekers]]></category>
		<category><![CDATA[Unconventional Marketing]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1869</guid>
		<description><![CDATA[Here&#8217;s the real deal, Kelly Kinney, the one Glamour based it&#8217;s story on. According to the Glamour piece, she says she got a job interview and that she&#8217;s now a director of sales and marketing. See glamourized version in post below.




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		<wfw:commentRss>http://tsufit.com/blog/looking-for-a-job-it-worked-for-her/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unconventional Marketing for Job Seekers</title>
		<link>http://tsufit.com/blog/unconventional-marketing-for-job-seekers/</link>
		<comments>http://tsufit.com/blog/unconventional-marketing-for-job-seekers/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 15:19:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Job Hunters]]></category>
		<category><![CDATA[Job Seekers]]></category>
		<category><![CDATA[Looking for a job]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Unconventional Marketing]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1857</guid>
		<description><![CDATA[
My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was &#8220;customized by Glamour&#8220;). Why didn&#8217;t they show us the actual [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/unconventional-marketing-for-job-seekers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Marketing is Sizzling!</title>
		<link>http://tsufit.com/blog/this-marketing-is-sizzling/</link>
		<comments>http://tsufit.com/blog/this-marketing-is-sizzling/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:13:05 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1729</guid>
		<description><![CDATA[Need a New BBQ?
You Don&#8217;t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!




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]]></description>
		<wfw:commentRss>http://tsufit.com/blog/this-marketing-is-sizzling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Look What I Found Online! Step Into The Spotlight! Book Giveaway</title>
		<link>http://tsufit.com/blog/look-what-i-found-online-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/look-what-i-found-online-step-into-the-spotlight/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 15:11:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Book Giveaway]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Book Giveaway]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Readers Around The World]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[30 second infomercial]]></category>
		<category><![CDATA[Elevator Pitch]]></category>
		<category><![CDATA[Infomercial]]></category>
		<category><![CDATA[marketing book]]></category>
		<category><![CDATA[publicity book]]></category>
		<category><![CDATA[Shama]]></category>
		<category><![CDATA[Shama.TV]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1544</guid>
		<description><![CDATA[Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. &#8211; Discover more college videos.



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]]></description>
		<wfw:commentRss>http://tsufit.com/blog/look-what-i-found-online-step-into-the-spotlight/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Every Entrepreneur Should Study Buyology</title>
		<link>http://tsufit.com/blog/every-entrepreneur-should-study-buyology/</link>
		<comments>http://tsufit.com/blog/every-entrepreneur-should-study-buyology/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 18:31:37 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Buyology]]></category>
		<category><![CDATA[Cigarette Ads]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Martin Lindstrom]]></category>
		<category><![CDATA[Mysteries of the Mind]]></category>
		<category><![CDATA[Paco Underhill]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[TV Ontario]]></category>
		<category><![CDATA[TVO]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1292</guid>
		<description><![CDATA[
My eldest daughter is studying Biology at University while her mama is studying Buy-ology at home. 
I had already read Paco Underhill&#8217;s Why We Buy a few times, once years ago and again before my book came out. When I first caught a glimpse of Buyology  , I assumed it was the latest Underhill [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Antwerpians Step Into The Spotlight!</title>
		<link>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 00:43:36 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Antwerp]]></category>
		<category><![CDATA[The Sound of Music]]></category>
		<category><![CDATA[World Wide Rave]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1327</guid>
		<description><![CDATA[So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I&#8217;ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!




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		<slash:comments>0</slash:comments>
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