He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]

I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.

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So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

For those of you who haven’t yet seen the last video about a marketing team inventing a stop sign, head on over to You Tube to check it out. It’s worth the trip. Y’all come back now, hear?
(Thanks to Julia W for pointing out that the embedding has now been disabled.)
Tsufit

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“I’ll have a half caff latte, no foam, a Gone With The Wind, and a scone.”
Kinda cool. Yup, you can now order any book (or almost any, choose from 1 million titles) from a vending machine and have it printed while you wait for your coffee to brew, thanks to the Expresso Book Machine. [...]

Sex Sells, Or Does It?
Business is a seduction. I’m always preaching to accountants and financial advisors that they gotta attract and entice, not chase, new clients. Well it appears that they’re not the only ones who are hurting. Word on the street is that the brothel business is slow and they’re not taking it lying [...]

Jews making beer? It could happen. Check out Schmaltz.com’s He’Brew. They call it “the chosen beer”.
No stranger than would-be musician Billy Bob Thornton’s new band (British invasion meets Buck Owens) or his new coffee, not his exactly. Billie Bob Coffee (as Wired calls it), is actually part of [...]

Just don’t get caught in the rain!
How nuts is this? Some companies will do anything to get attention.
Not to be caught snoozing after last years’ dramatic WonderBra Multi-Plunge Bra launch in the streets of London (Page 230 Step into the Spotlight! ) Triumph is looking to turn up the heat with a [...]

The thing about a book is that you have a finite amount of space to say what you want to say– good thing. Generally, less really is more.
But that meant that I only had one page (Page 266) in Step Into The Spotlight! as an Appendix to spread the word about some cool marketing blogs. [...]