Category: Cool Stuff

Is Pizza Hut NUTS? Or do we really all need to order pizza by pressing a button on our shoes? »

So, this is real. Pizza Hut has launched a pair of running shoes, yup, what our parents used to call “sneakers” that allows you to order a pizza from the comfort of your–shoes! You don’t gotta go no place, you don’t gotta do nothing, just press a button on your shoes (once you tie in […]

Is bread make of out CRICKETS just a publicity play? »

Would you bake CRICKETS into bread in order to stand out? Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line. That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free […]

Would you handle a PR crisis as well as KFC did? »

So, KFC, formerly Kentucky Fried Chicken, sells chicken. But you can’t fry what you don’t have. Sounds far fetched, I know, but KFC ran out of chicken. Customers? Not happy. What’s a Colonel to do? So, they took their initials, KFC, rearranged the order and put out this provocative ad. Along with an apology. Did […]

Would you buy CRANKY Chocolate? »

So, I’m in Walmart an hour ago, checking out when I see an IRRITATED Snickers bar. And then a CRANKY one. A REBELLIOUS one. A SLEEPY one. Didn’t have a camera so came home and googled it only to find that there are 21 varieties. Holy Differentiation, Batman! Snickers has come out with a new […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

What are the most interesting ways you’ve seen content presented? »

Just saw James Altucher’s List of Books Every Intern Should Read and thought the way he presented it was cool. What other cool ways have you seen content presented? Post link below. Tsufit Author, Step Into The Spotlight!

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