Category: Cool Stuff
By tsufit on Feb 19, 2010 in Cool Stuff, Marketing, Publicity, Publicity Stunts, Success, TV, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, story | Comments Off
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]
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By tsufit on Feb 13, 2010 in Cool Stuff, Corporate Life, Influence, Social Media, Success, Uncategorized, Word of Mouth Marketing, leadership, viral marketing | Comments Off
In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen [...]
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By tsufit on Jan 16, 2010 in Advertising, Books, Celebrity, Cool Stuff, Creativity, Entrepreneurship, Marketing, Media, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing | 1 Comment
Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]
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By tsufit on Jan 11, 2010 in About the Author, Comedy, Cool Stuff, Entrepreneurship, Humor, Humour, Management, Uncategorized | Comments Off
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By tsufit on Dec 25, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Marketing, Personal Branding, Uncategorized | Comments Off
Here’s the real deal, Kelly Kinney, the one Glamour based it’s story on. According to the Glamour piece, she says she got a job interview and that she’s now a director of sales and marketing. See glamourized version in post below.
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By tsufit on Dec 24, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Innovation, Marketing, Media, Personal Branding, Publicity, Uncategorized | Comments Off
My daughter showed me this last night. Looking for a job in the new year? Wear your accomplishments on your chest. Cool way to stand out from the crowd. Good idea Kelly Kinney!
Notice, however that they used a model to sport the T (which was “customized by Glamour“). Why didn’t they show us the actual [...]
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By tsufit on Dec 15, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Entrepreneurship, Marketing, Publicity, Publicity Stunts, Uncategorized, Word of Mouth Marketing | Comments Off
Need a New BBQ?
You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!
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By tsufit on Oct 14, 2009 in Book Giveaway, Book Reviews, Books, Branding, Business Book Giveaway, Cool Stuff, Entrepreneurship, Marketing, Personal Branding, Positioning, Public Speaking, Publicity, Readers Around The World, Storytelling, TV, Uncategorized, book review | 2 Comments
Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos.
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By tsufit on Oct 4, 2009 in Advertising, Branding, Cool Stuff, Creativity, Marketing, Positioning, Sales, Uncategorized, Why We Buy | 2 Comments
My eldest daughter is studying Biology at University while her mama is studying Buy-ology at home.
I had already read Paco Underhill’s Why We Buy a few times, once years ago and again before my book came out. When I first caught a glimpse of Buyology , I assumed it was the latest Underhill [...]
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By tsufit on Apr 14, 2009 in Cool Stuff, Humor, Innovation, Inspiration, Publicity, Publicity Stunts, Uncategorized, viral marketing | Comments Off
So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!
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