Category: Cool Stuff
By tsufit on Apr 14, 2009 in Cool Stuff, Humor, Innovation, Inspiration, Publicity, Publicity Stunts, Uncategorized, viral marketing | Comments Off
So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!
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By tsufit on Apr 1, 2009 in Advertising, Cool Stuff, Creativity, Marketing, Publicity, Publicity Stunts, Social Media, Storytelling, Success, Top Marketing Bloggers, Uncategorized, viral marketing | Leave a comment
You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.
How cool is this? Not sure it makes we want to [...]
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By tsufit on Mar 30, 2009 in Book Reviews, Books, Cool Stuff, Creativity, Humor, Marketing, Publicity, Uncategorized, book review | Leave a comment
I gotta say, page 14 was my favorite page. OK, 15 wasn’t too shabby either. Just ’cause it was so unexpected. Now I’ve gone and spoiled it, so please, don’t tell Andy, and do act surprised.
Andy knew the bar was high on this book and I gotta say, he, what’s that cliche again?, surpassed [...]
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By tsufit on Jan 30, 2009 in Advertising, Branding, Contests, Cool Stuff, Humor, Innovation, Marketing, Positioning, Publicity, TV, Uncategorized | Leave a comment
The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole “new and improved” thing we’ve been fed for years and literally, turned it on it’s head.
According to Post, “Recent advances in cereal technology have allowed us to take Shreddies [...]
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By tsufit on Nov 28, 2008 in Cool Stuff, Public Speaking, Success, Uncategorized | 4 Comments
About a year ago, I was one of two sources for an article about entrepreneurs’ 30 second networking introductions. The journalist said that the other expert and I both recommended that you shouldn’t over rehearse, that your bit will lose it’s spark if memorized. Boy did she get that wrong. In fact, I preach entirely [...]
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By tsufit on Oct 28, 2008 in Authenticiy, Cool Stuff, Creativity, Customer Retention, Customer Service, Innovation, Marketing, Success, Uncategorized | Leave a comment
He calls himself The Smartest Man in the World and he may very well be right. He’s definitely one of the nicest and that’s kinda the point. It’s his whole marketing strategy.
I’m sure Customer Experience Guru Becky Carroll over at Customers Rock would agree.
Saul Colt, “Head of Magic” at Fresh Books, calls it Karma [...]
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By tsufit on Oct 21, 2008 in Advertising, Branding, Cool Stuff, Creativity, Entrepreneurship, Marketing, Positioning | Leave a comment
I’ve got a google alert on my book title, Step Into The Spotlight! and it’s amazing the interesting stuff it catches. Found this cool video on The Sin of Similarity. Check it out.
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By tsufit on Oct 13, 2008 in Book Reviews, Books, Branding, Cool Stuff, Creativity, Entrepreneurship, Marketing, Positioning, Success, Uncategorized, book review | Leave a comment
So I’m at a Board of Trade event promoting my book when, from across a crowded room, I see a woman holding a copy of a book Beach Money. The cover has a guy with his feet up working (not so much…) at the beach. An hour later, I’m clutching my own copy. I devoured [...]
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By tsufit on Sep 5, 2008 in Advertising, Branding, Celebritiy, Cool Stuff, Creativity, Entrepreneurship, Humor, Innovation, Marketing, Positioning, Publicity, Success, Technology, Uncategorized, viral marketing | Leave a comment
Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]
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By tsufit on Aug 4, 2008 in Advertising, Cool Stuff, Marketing, viral marketing | Comments Off
For those of you who haven’t yet seen the last video about a marketing team inventing a stop sign, head on over to You Tube to check it out. It’s worth the trip. Y’all come back now, hear?
(Thanks to Julia W for pointing out that the embedding has now been disabled.)
Tsufit
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