Category: Cool Stuff

Will THIS Provocative Heineken Commercial SELL Beer? »

Will this provocative long form commercial sell beer or just win advertising awards? 6.5 million people have seen it on YouTube alone. But will it make them reach for a Heineken? What do you think? Tsufit Author, Step Into The Spotlight! : A Guide to Getting Noticed P.S. Grab my 11 free Spotlight Secrets series […]

Still Don’t Believe That PRICES are ELASTIC? »

One of my mentors, Dan Kennedy, talks about the concept of Price Elasticity, saying that at any given time, 20% of the population will pay for a luxury version of something. Still don’t believe it? Would you pay $2145 for an IKEA inspired handbag (on the left) like this one? You can get the real […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

How to Sell 50 Cents Worth of Candy for 4 Bucks! »

So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius. Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a […]

Are You “Entering the Conversation Going on in the Prospect’s Mind” like LetGo is? »

Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”. First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the […]

Ty Burrell Skewers Perfume Commercials in the Gain Laundry Detergent Spot »

Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana. Brilliant, no? Have you seen […]

Is admitting DEFEAT a good MARKETING strategy? »

Sure looks that way. In this TV commercial, the setting is a fall fair competition where Classico pasta sauce LOSES to the homemade sauce of these Italian grandmas and the Classico chefs are smiling anyway–all the way to the bank. It’s a variation of the Avis, #2, We Try Harder campaign from years ago that’s […]

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