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I was hunting for some retro TV images for a product I’m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]

It’s not always that hard to stand out, to engage your audience. I think it has something to do with that old box we’re supposed to think outside of… (These are addictive!) Share and Enjoy:

In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

Many people are reluctant to step into the spotlight. Nowadays, it’s not always a choice. Better to control the circumstances and be seen as a leader, a guru, an expert. But if you are caught unaware, my wish for you in 2012 is that you always be caught dancing like this guy. Tsufit Share and [...]

One of the biggest challenges coaching entrepreneurs to step into the spotlight and get noticed is getting them to accept the notion that it’s better to be different than to be better. Being amazing at what you do is crucial for staying in business, but that’s not usually what will get you noticed in the [...]

I’m a cover girl! Just got a beautiful glossy magazine in the mail. Before you get too impressed, the publisher sent each person featured in the magazine (got a gorgeous 8 page spread not too shabby!) a copy with his or her face on the cover. But perhaps that’s the way of the future. Perhaps [...]

Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon… Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]

Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a [...]

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