Better Than Advertising! You Don’t Have to Be Brilliant to Pull This Off! »
By tsufit on Jan 29, 2009 in Advertising, Contests, Marketing, Publicity, Publicity Stunts, Uncategorized | Leave a comment
It never ceases to amaze me how easily companies manage to get ink and cyber ink for stuff that is nothing more than a blatant advertisement. In Chapter 5 of Step Into The Spotlight! (hey, if they can do it, so can I!), I share the story of the WonderBra Multi-Plunge Bra (Page 230) stunt [...]
