Just spent a day coaching entrepreneurs to be original, be authentic, be confident and be stars. Then hung up the phone and tuned in to hear Simon and the gang say the same stuff to the contestants on American Idol. Haven’t seen much of that this season on American Idol so I dug up [...]

One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!
I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.
We have 3 copies of David Meerman Scott’s [...]

Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]

Have you watched American Idol lately? Most of the finalists are good singers but they’re– BORING! Totally forgettable!
Just like most entrepreneurs…
I’m thinking of sending the studio a case of my book Step Into The Spotlight!: A Guide to Getting Noticed (I’m pretty excited ’cause it just won a Silver Medal in the 2009 Axiom Business [...]

The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole “new and improved” thing we’ve been fed for years and literally, turned it on it’s head.
According to Post, “Recent advances in cereal technology have allowed us to take Shreddies [...]

It never ceases to amaze me how easily companies manage to get ink and cyber ink for stuff that is nothing more than a blatant advertisement. In Chapter 5 of Step Into The Spotlight! (hey, if they can do it, so can I!), I share the story of the WonderBra Multi-Plunge Bra (Page 230) stunt [...]